What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Annual report slides into market
Utilising Burgopak's patented sliding mechanism, the Formula One 2010 Global Broadcast Report has a sleek slider pack where the branded CD slides out from the left of the pack, as the opening tab is pulled from the right. The design features silver hot press foil detail on the front cover.
Formula One Management, which control the media distribution and promotion of Formula One content, needed a slick presentation solution that would align with and communicate the power and integrity of the brand.
Sarah O'Dwyer, senior account manager at Burgopak says, "A smart and considered design, the graphics further work well to enhance the slider format by using the extending motion to reveal a cropped to full image of Formula One racing cars."
This is the fourth consecutive year that Formula One Management has worked with Burgopak, collaborating on a range of structural design projects since 2007.
For more information, go to http://burgopak.com/portfolio/formula-one-case-study/.
