With respect to Gene Roddenberry, space really is the final frontier—but not just in the case of the fictional Star Ship Enterprise. Space also factors into the day-to-day reality of packaging.
For consumer packaging, labelling space is everything in terms of how much room there is to showcase a product and how much space its package has to communicate the benefits of that product. Most toothbrush packages consist of tall, thin blister-packs, and have a narrow footprint that puts them at a distinct disadvantage for capturing product awareness, conveying brand positioning, product features and benefits and inducing trial.
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