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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 16 hours


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Clients come in all shapes and sizes -- or shall I say all walks of experience -- from the knowledgeable corporate product manager to the first time entrepreneur. The main difference in clients is that some will come to a package designer with nothing but a product and a dream while others will walk in with complete strategies. Regardless of what category you fall into, here are four questions to ask yourself before approaching a package designer.
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