The future of advertising: there is no advertising

The future of online advertising captures the headlines and attention when the likes of Microsoft (Nasdaq: MSFT) courts the likes of Yahoo. And Wall Street still has a hard time figuring out how much Google (Nasdaq: GOOG) is worth, based on just those little text ads next to search results.

But the future of online business has a lot more in store than advertising as we know it. The cloud compute fabrics now being constructed can support a lot more finely tuned matching of buyers and sellers, for consumers and businesses alike.

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