South Africa launches Viva Vodka

Manufactured through a carbon-filtered process and then distilled five times over a base of cane, it is set to challenge other vodkas with its attractive price point and quality, delivering all the complexity and subtlety expected from a vodka of this calibre.

With its campaign, 'Live the Moment!', the brand has gone national with its distribution, making it available in all good liquor outlets and selected Pick 'n Pay stores countrywide.