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Espresso sticks its neck out for Nivea
The Espresso advertising agency recently contracted PocketMedia Solutions to produce a neck tag, containing a product sample, as a part of its campaign to promote its client's new Nivea For Men Maximum Hydration Body Lotion. The neck tag, produced with a pouch on the back to house a Nivea For Men sachet sample, was placed around the neck of water bottles and handed out to potential consumers.
"The campaign, which ran in June and July, will expose the new Nivea For Men Maximum Hydration Body Lotion product to approximately 25 000 consumers nationally, giving them the opportunity to test the product," says Espresso's Leigh Newell.
Nivea For Men Maximum Hydration Body Lotion is enriched with sea minerals and Hydra IQ, and provides more than 24 hours of intense moisturisation. It is non-greasy and absorbs in seconds, with no sticky feeling. Skin-compatibility has been dermatologically approved, and the lotion is available in 250ml and 400ml bottles.
