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New Five Roses tea blends from Ciro

2 Dec 2011

Ciro is launching a range of Five Roses Long Leaf Tea Infusions, exclusive to the out-of-home market. This capitalises on two mega trends driving consumer behaviour - 'Being Alive' which targets wellness and healthy living as a dominant philosophy and 'Small Indulgences' which addresses consumers' needs to indulge in affordable luxuries that offer the ultimate in flavour and taste.

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The six individual blends feature Summer Dream, Spellbound, Deep Secret, Golden Gift, Butter Cream and Bonfire Night, each with a unique and fresh twist, catering to a variety of tea drinkers.

Summer Dream is a blend of berries and flowers, Spellbound is a blend of Green Tea with Passion Fruit, Deep Secret is a blend of 100% Ceylon Black Tea and rose petals, Golden Gift is a herbal mix of Lavender and Chamomile flowers, Butter Cream is a blend of Rooibos flavoured Vanilla Cream and Bonfire Night is a blend of Green Tea, Apple and Cinnamon. The range of tea infusions is low in caffeine, rich in anti-oxidants and preservative free catering to the 'wellness' and 'healthy living' market.

The teas are enveloped in silk teabags for visual impact and infusion and then individually packaged in beautifully designed miniature boxes. The design on the packaging carries the theme of each infusion detailing the natural ingredients and the inspiration taken from the tea master.

To enhance the new range, Ciro has designed visually appealing, uncluttered and easy to display tea and waiter stands for a display of the range of Long Leaf Tea Infusions.

"The retail speciality tea market has seen a growth of 23% in volume and 28% in value over the last three years driven by this leading tea brand. This new range aims to revitalise and grow tea sales by creating a desire and sparking interest; adding a new twist on old favourites. The tea is competitively priced and because the range covers all the tea sub-categories it means the restaurateur will carry fewer lines, removing operational complexity and reducing inventory costs," comments Russ Sidelsky, marketing manager of Ciro Beverage Solutions.