New flavour Coco Pops

The new flavour reportedly contains the highest level of fibre of any kids' chocolate wholegrain ready-to-eat-cereal and contains 6 g of fibre per 100g of cereal, up to a third of fibre amount a child needs in a daily diet. Like the rest of the kids' cereal range, it contains six vitamins and minerals and has no colourants or preservatives.

It is available nationwide from October 2010 in both 340g and 500g pack sizes and will be supported by a TV and in-store campaign.