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Fragrance-free range for baby
Research conducted among mothers with babies younger than 18 months showed that most mothers consider that their babies have sensitive skin by virtue of their 'newness' and lack of exposure to both environmental factors and products.
In response to this, Elizabeth Anne's & Purity has developed a range of fragrance-free products specifically suited to baby's sensitive skin. This new range consists of moisturising bath wash and shampoo; moisturising cream; petroleum jelly and aqueous cream.
The range' is fragrant and colourant-free, which is ideal for a new born baby's sensitive skin and is consultant dermatologist and paediatrician approved," says Wendy Harker, Tiger Brands brand manager for baby wellbeing.
The retail selling price varies per pack size from R8.49 to R17.99.
