FMCG News South Africa

Tissues go anti-viral this winter

Kleenex is launching its new anti-viral tissues just in time for winter and the inevitable cold and flu viruses that come with it.
Tissues go anti-viral this winter

Said to be a first in South Africa, the revolutionary tissues have three luxury layers with a middle layer that is covered in blue dots, which indicates the moisture activated patented formulation. This formulation breaks down and neutralises the viruses in 30 seconds; after 15 minutes, 99.9% of cold and flu viruses are neutralised within the tissue.

“This is not your average tissue,” says Belinda Lister, brand manager for Kleenex. "In addition, the outer layers are specially treated to make them ultra soft and gentle on your nose.” They are strong enough to fight the cold and flu viruses while being gentle enough for everyday use.

Kleenex Anti-Viral tissues are available from all leading retailers and pharmacies at a recommended selling price of R17.99.

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