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New coffee from Lavazza
Ciro Beverage Solutions, which brings the Lavazza brand to South Africa, has announced a new offering, known as i Piaceri del Caffe or ‘the pleasures of coffee'. This collection of specialty espresso-based gourmet coffees will be available at leading coffee shops from November 2009.
The syrups, available in four flavours: orange, amaretto, hazelnut and chocolate, are blended with espresso. The full range includes hot drinks such as Marocchino, Cappuccino Aroma and Cappugiro and two cold drinks, Sorbetto Crema Espresso and Iglu.
"This is a new trend in the coffee industry and we are proud to be seen as fresh, unique and trendy," says Dimakatso Magazi, channel marketer for the leisure channel at Ciro Beverage Solutions. This also sets the platform for future development by the brand and creates differentiation between customers.
The brand manages to maintain its quality and reputation by providing expert training for all baristas that serve its coffee. Customers, who decide to have this range available to their consumers, will receive intensive training, consisting of one day off site and another day in store, as well as customised branding for their establishment.
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