FMCG News South Africa

More chatting for less

Cell C's new Controlchat 100 package not only offers control over cellular expenditure and great benefits from both prepaid and postpaid subscriptions, it now gives subscribers one of the best value packages available. For only R100 a month, customers receive R115 worth of airtime, 100 free SMSes and a free handset from the latest models available.

Once the airtime is depleted, customers can simply recharge their accounts with any prepaid denomination available from their nearest Cell C outlet or participating channel.

"Cell C's proven track record of getting South Africa connecting with everyone, everywhere through clever, simple and affordable mobile solutions demonstrates that we are a force to be reckoned with in the South African cellular space," said Simon Camerer, Cell C's Executive Head of Marketing. "Our strategies are succeeding as demonstrated by our recent achievement of 5 million subscribers on the Cell C network."

Potential customers signing up for Controlchat 100 or those upgrading to Controlchat 100 will also be automatically entered into a monthly draw to win R100,000 in cash between the months of May and July 2008.

"There's a huge opportunity in the marketplace for us to offer customers unique products and services propositions that appeal to their lifestyle needs. We credit Cell C's mounting successes to our ability to generate groundbreaking product and service offerings, such as Controlchat that affords businesses and individuals absolute control over their monthly cellular expenditure," Camerer concluded.

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