Minibus drivers don't have time for headaches
ComutaNet brands 90 taxis with soothing Grandpa promotion.
Grandpa Headache Powder's payoff line, “I haven't got time for headaches!” is branded on the sides and back of 90 taxis plying major routes across South Africa. The campaign began at the beginning of January this year and continuing until year-end.
The taxis make excellent mobile media platforms as they ferry millions of passengers from home to work and back again every working day - which over a 12-month campaign, exposes the advertising repeatedly to virtually every single consumer amongst the 19 million commuters in South Africa.
The plus is that many more millions of people in and around our cities and across all demographics see the brand message.
About ActivRetail
The strategic partnership between ActivRetail and BizCommunity offers the best news of its kind to the retail industry. In a strategic positioning agreement, ActivRetail and Retail.Bizcommunity have created an association by bringing a joint offering to this sector in terms of news, information, research, services and product news. This creates the best mix of media, business and trade services to stakeholders within this vibrant industry. Please continue to submit news and updates to editor@fmcg.co.za. Or visit:ActivRetail
