Naturally yoghurt

In addition, all Woolies yoghurts are made with rBST-hormone free milk and there is an average of 15% less sugar across the range.

As well as extending the range to include variants with prebiotic Inulin fibre and one with added omega 3 to promote heart health, the yoghurts contain the exclusive HOWARUT probiotic cultures to help stimulate the immune system and assist in lactose digestion.

Upgrading the product range and eliminating all artificial ingredients is in keeping with Woolworths Good Food Journey, explains the company's Head of Foods, Julian Novak. "Our Good Food Journey is about offering our customers foods that not only taste delicious, but that offers real benefits and real differences. We are confident that our new yoghurt range does both."

The reformulation started with the yoghurt base; nature-identical flavours were replaced with natural flavours including fruit extracts and real fruit, including superfruits like blueberries and raspberries. Natural colours are added only when necessary.

In addition, the artificial sweeteners previously used in some of the fat free varieties have been replaced by a blend of fructose and sucrose which is similar to the sugar combination found in honey.

All the kids' yoghurts are made with rBST-free Ayrshire milk, including the new Pooh Bear range which contains real fruit puree and 30% less sugar than used previously.

In keeping with its Good business journey, all the 150g and 1kg yoghurts are also now sold in tubs made from recyclable materials.

The extensive new range includes something for everyone - from plain, fat free and low fat; smooth, chunky, or layered varieties; organic yoghurts made with independently certified organic milk and fruit; and even an indulgent range of double cream yoghurts made with Ayrshire milk and featuring flavours like lemon curd, coconut or raspberry and Turkish rose.

The new range is available at Woolworths stores nationwide.