Scottish Leader appoints new female lead blender

Her appointment marks a new, collaborative approach to blending of Scottish Leader, explained the SA marketing manager, Lucindi Branfield: "Spearheaded by Kirstie as lead blender, the team comprises 15 people, who now all contribute their specialist skills to create a whole that is greater than the sum of its parts.

It's an exciting breakaway from the more traditional, hierarchical approach to blending, and it's an expression of Scottish Leader's innovative, forward-thinking and progressive attitude, exemplified by the brand promise to offer new perspectives and richer possibilities.

Nearly 400 years’ experience

“Collectively, the new team brings the equivalent of nearly 400 years’ experience. Its focus is on ensuring quality and consistency in Scottish Leader’s batch blending process.”

Previously, the roving global brand ambassador for several award-winning Scotch whiskies, from the very select single malts, such as Bunnahabhain, Tobermory and Ledaig, to blended whisky brands, Scottish Leader and Black Bottle, Dr McCallum has been active in the Scotch whisky industry for nearly 20 years*.

To view Scottish Leader’s ‘new perspectives, richer possibilities’ global television commercial, click here.

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