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Marketing & MediaThe precision trap: Why the collapse of attribution is reviving the brand
Musa Kalenga, Brave Group 12 hours


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"We will also put a major focus on offering sampling of the new flavour combination nationwide over the next three months in order to get consumers to try the naturally refreshing flavour combination," says Neo Phiri, Marketing Manager, Lipton Ice Tea.
It is available in two pack variations at a recommended retail price of 500ml at R10.59 and 1.5L packs at R18.99. For more information, go to www.liptonicetea.co.za.
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