Scottish luxury whisky brand, Chivas Regal has welcomed its fifth addition to the Chivas family of blended whiskies. Chivas Extra is the first new variant launched in almost 10 years that sits within the super-premium range. It lies between Chivas Regal 12-Year-Old and Chivas Regal 18-Year-Old.
According to Charl Bassil, Marketing Director for Pernod Ricard SA, "Chivas Extra has been launched to satisfy the market's demand for something more, something extra. Creating a unique flavour experience for our market is a huge milestone for us."
Paying homage to the art of blending pioneered by the Chivas brothers, Chivas Regal's Master Blender, Colin Scott, has produced a very generous and tasteful blended Scotch whisky. Chivas Regal Extra promises to deliver a very rich and generous blended Scotch whisky.
"Chivas Regal is an institution celebrated for its rich and generous blended whiskies and Chivas Extra contains all the makings of a fine Chivas whisky. Chivas Extra is a little more robust than the Chivas 12-Year-Old yet more subtle than the 18-Year-Old and will definitely appeal and be enjoyed by those who are looking for a next-level taste experience," he says.
In true Chivas fashion, Chivas Extra will have its own range of cocktails. Max Warner the Global Brand Ambassador for Chivas has developed six cocktails, all with Chivas Extra at its heart and even include fortified wines to echo the richness and flavour of the Sherry casks.
Chivas Extra is available in stores at the recommended retail price of R389.
