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Nadine Mather and Chloë Loubser
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Oral-B launches toothpaste in SA
Oral-B has launched its toothpaste in South Africa. With a powerful combination of ingredients, this new toothpaste reportedly helps prevent cavities, eliminates bad breath, staining, heat and cold sensitivity, tartar, plaque and gum problems relating to poor oral hygiene.
It contains Stannous Complex, a fluoride-based solution that is at the heart of this oral care product. Besides being proven to help remove stains with regular use, thanks to its ability to fight bacteria, it has also been proven an effective anti-cavity component in more than 40 international clinical studies. It is also an active weapon in the fight against dental erosion - protecting tooth enamel as one brushes.
Dental facts
- Up to 94% of South Africans spend an average of R13,000 in their lifetime on completely preventable oral care problems and 39% of South Africans have taken time off work due to oral care issues.
- The majority of consumers say they value good oral care, yet most women spend three times longer researching a quality face cream than investigating the toothpaste that is best for their families' needs.
- 88% of South Africans interviewed would be prepared to spend more money on a toothpaste that was scientifically proven to protect oral health better than the current toothpaste.
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