Survey finds surge in SA pride for 2010

An urban representative survey carried out on FIFA's behalf has shown increasing pride and confidence in the country and the benefits that the tournament will bring. The survey was released yesterday, Thursday 14 May, 2009.

15 May 2009

The findings are from the second instalment of a six-wave public opinion survey and, according to FIFA, show a pronounced upward trend in South Africans' anticipation of the event, as well as a deeper understanding of the benefits it can bring to the host nation.

The results of the survey, which was carried out by international research agency Sport+Markt, come just one month before South Africa prepares to host the FIFA Confederations Cup. Given that this tournament is regarded by many as the "championship of champions" and is a major international sporting event, the survey suggests that SA is more than ready to embrace world-class football and recognise the legacy that such tournaments can leave behind.

Key extracts

The following are key extracts from the findings (percentage point change from the first-wave scores in January 2009 in brackets):

Big leap in confidence - 83% feel their country will be ready to host the 2010 FIFA World Cup (+10)
An overwhelming 94% (+6) are proud that South Africa is hosting the competition, with 89% (+8) saying the event will bring long-term benefits to the country
92% (+5) believe that hosting the competition will lead to an upgrade in infrastructure, notably public transport, roads and telecommunications
90% (+7) believe the FIFA World Cup will improve South Africa's image abroad
96% (+5) expect the competition to be a fillip for the country's tourism industry
South Africans are determined to enjoy the FIFA World Cup, irrespective of Bafana Bafana's performance. Eighty-six% say that their interest is unaffected by the performance of the national team (no comparison, as this question was not asked in the first wave).

Lingering doubts do remain, however: 58% of respondents believe that crime will be a concern for visitors to the FIFA World Cup, with the same amount anticipating increased congestion problems in South African cities. Furthermore, 59% have concerns about the possibility of inflated prices in South Africa as a result of the tournament.

This urban representative survey was conducted amongst 1000 South African respondents in all major cities and 2010 FIFA World Cup host cities, with quotas for ethnic origin, age and gender. Interviewing was conducted face-to-face in calendar weeks 13 - 15.