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Beached whales, balmy weather (as long as the Cape cold front doesn't take a turn past the South Coast), parties galore, ecstatic winners, broken hearts, mullets, Margate and fast food 24/7, no ag pleeze daddy needed… what more could one want from the annual Loerie show? It's all there in the shinest bling affordable. Bizcommunity.com is arriving Friday, look out for us all dressed up in our trademark red. Morrisjones&co did a nice little ad for their client Wimpy to set the scene for the weekend which will be flighted at Durban airport. Take a look.
Wimpy's ‘Beach' ad will air at the Durban airport during Loeries and is also being sent around as a viral email in the industry.
Click here to view the ad. (2MB) |
The idea evolved from morrisjones&co's new DTP manager Jethro Muller and was shot on Margate beach by creative director, Trevallyn Hall and art director Joe van der Linde. Edited by Heema Daya from See Spot Run, it was a proactive idea that the agency turned around in three days. The actor is Craig Morris.