The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day ‘Complete’ pass has been reduced by 255 Euros since 2016. Two-day ‘Young Lion’ passes for the specialist events that run alongside the Festival – Lions Health, Lions Innovation and Lions Entertainment – now start from 895 Euros, while passes for students in full-time education range from 350 Euros to 1,100 Euros.

This move is the latest in Cannes Lions’ ongoing commitment to supporting the creative community at all career levels. Last year, the age-break for the concessionary price was raised from 28 to 30, resulting in a record number of young creative talent attending the Festival. The annual Young Lions Competitions, run by the Festival’s global network of official representatives, involved over 10,000 competitors from 70 countries in 2016. The Cannes Lions School, which delivers five unique training ‘Academies’ on a dedicated campus in the heart of the Palais, has trained 1,000 rising stars since 2011, and many have gone on to become Lion winners. Applications for places on the 2017 Academies also opened today.

Jose Papa, MD of Cannes Lions, commented, “Cannes Lions marks the start of the creative year and for many people, their first Festival is a career-changing experience. The Young Lions bring energy, ideas and boundless creativity to the heart of the Festival.”

A creative community of over 15,000 people from around 100 countries attend the Festival, making Cannes Lions a global meeting place for those working in branded communications to connect, learn and celebrate the best creative work.

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