#CannesLions2016: Mobile Lions winners!
The 2016 Cannes Mobile Lions award ceremony resulted in 62 awards in total
The Grand Prix went to T Brand Studio New York for their 'NYT VR' work for Google, GE, Mini and the New York Times in the 'App as part of a campaign' category.
The VR campaign, a partnership with Google, GE and Mini, is a defining moment for mobile and demonstrates how this discipline can support a 165-year-old news brand to thrive. “It went beyond the initial wow factor to unlock levels of empathy and excitement no other medium could,” said Jury President, Malcolm Poynton, Global CCO, Cheil Worldwide.
All the 2016 Mobile Lions winners
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Activation by Location) | |||||
| JOHNSONVILLE SAUSAGE NONNAS | JOHNSONVILLE | SAUSAGE | DROGA5 New York | USA | Bronze Lion |
| PIGEON AIR PATROL | PLUME LABS | PIGEON AIR PATROL | DIGITASLBi London | UNITED KINGDOM | Bronze Lion |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA | Gold Lion |
| THE TRAFFIC GAAYE | VIDEOCON | VIDEOCON MOBILES | Y&R Dubai | UNITED ARAB EMIRATES | Silver Lion |
| A02 (Activation by Proximity) | |||||
| SAMSUNG BLIND CAP | SAMSUNG ESPAÑA | GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL | CHEIL SPAIN Madrid | SPAIN | Gold Lion |
| A03 (Augmented Mobile Experience) | |||||
| AYRTON SENNA: THE HEART OF BRAZIL | INSTITUTO AYRTON SENNA | INSTITUTO AYRTON SENNA | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | Silver Lion |
| A04 (Virtual Reality Experience) | |||||
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Silver Lion |
| A05 (Networked / Connected Mobile Technology) | |||||
| #SEECOLORS | SAMSUNG | SAMSUNG #SEECOLORS | LEO BURNETT BUDAPEST | HUNGARY | Bronze Lion |
| LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista | USA | Silver Lion |
| A06 (Connected Devices) | |||||
| AMATEUR REPLAY | ALLIANZ | INSURANCE | OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Lion |
| PINLIST | TOK&STOK | FURNITURE STORE | DDB BRASIL São Paulo | BRAZIL | Bronze Lion |
| A07 (Wearable Technology) | |||||
| BABOLAT POP | JEAN-MARC ZIMMERMANN | BABOLAT - FRENCH TENNIS, BADMINTON, AND SQUASH EQUIPMENT COMPANY | OGILVYONE Paris | FRANCE | Silver Lion |
| HELPMET | THAI HEALTH PROMOTION FOUNDATION | THAIHEALTH ROAD SAFETY PROJECT | BBDO BANGKOK | THAILAND | Bronze Lion |
| COMMITMENT RINGS | UNILEVER | CORNETTO | LOLA MULLENLOWE Madrid | SPAIN | Bronze Lion |
| A08 (Data / Insight) | |||||
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion |
| A09 (Innovative Technology ) | |||||
| TRY ON A SIX | SAMSUNG | SAMSUNG GALAXY S6 | R/GA New York | USA | Bronze Lion |
| B01 (Websites as Part of a Campaign) | |||||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA | Bronze Lion |
| SHOP WITH THE FORCE | STANCE | STANCE STAR WARS SOCKS | ZAMBEZI Venice | USA | Gold Lion |
| C01 (Utilities) | |||||
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion |
| ROAM DELIVERY | VOLVO CARS | IN CAR DELIVERY SERVICE | OGILVYONE LONDON | UNITED KINGDOM | Bronze Lion |
| LIFE SIGNAL | UNACEM | UNACEM | CIRCUS GREY Lima | PERU | Bronze Lion |
| RE:SHAKESPEARE | SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY | THE RE:SHAKESPEARE APP | CHEIL UK London | UNITED KINGDOM | Bronze Lion |
| C02 (Apps as Part of a Campaign) | |||||
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Bronze Lion |
| CHANGE 4 LIFE - SUGAR SWAPS | PUBLIC HEALTH ENGLAND | PROMOTING HEALTH AND WELLBEING, SUGAR SWAPS APP | M&C SAATCHI London | UNITED KINGDOM | Bronze Lion |
| NYT VR | GOOGLE, GE, MINI, NEW YORK TIMES | THE NEW YORK TIMES, NYT VR, T BRAND STUDIO, GOOGLE, GE, MINI | T BRAND STUDIO New York | USA | Grand Prix |
| SIZZL | OSCAR MAYER | OSCAR MAYER BACON | 360i New York | USA | Silver Lion |
| D01 (Corporate / Commercial) | |||||
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY | AUSTRALIA | Bronze Lion |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | Bronze Lion |
| KIDSBOOK COLLECTION | ITAU BANK | INSTITUTIONAL | AFRICA São Paulo | BRAZIL | Bronze Lion |
| D02 (Accessibility, Charity & Non-profit) | |||||
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | Silver Lion |
| E01 (App Games) | |||||
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM | Bronze Lion |
| E04 (Connected Experience Games) | |||||
| #RACEYOURHEARTOUT | ACURA | AUTOMOTIVE | IGNITION A RAZORFISH COMPANY San Francisco | USA | Silver Lion |
| F01 (Content for User Engagement) | |||||
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA | Silver Lion |
| A VALENTINE FROM ADIDAS | ADIDAS | PURE BOOST X | HILL+KNOWLTON STRATEGIES London | UNITED KINGDOM | Bronze Lion |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Bronze Lion |
| TACO EMOJI ENGINE | TACO BELL | TACO EMOJI LAUNCH | DEUTSCH LA | USA | Silver Lion |
| F02 (Response / Real-time Activity ) | |||||
| UNCRUSHABLE | M.J. BALE | M.J. BALE 100% MERINO WOOL SUIT | TBWA\SYDNEY | AUSTRALIA | Silver Lion |
| #LIVEINTHEMOVIES | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles | USA | Silver Lion |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Bronze Lion |
| F03 (Co-Creation & User Generated Content ) | |||||
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA | Silver Lion |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | Silver Lion |
| F04 (Targeted Communication) | |||||
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA | Silver Lion |
| F05 (Social Gaming & Competitions) | |||||
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM | Bronze Lion |
| F06 (Social Trends) | |||||
| GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\HAKUHODO Tokyo | JAPAN | Bronze Lion |
| I AM A WITNESS | AD COUNCIL | EMOJI | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Silver Lion |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA | Gold Lion |
| #NETFLIXSWAP | NETFLIX | NETFLIX | DAREWIN ENTERTAINMENT AGENCY Paris | FRANCE | Bronze Lion |
| F07 (Influencer / Talent ) | |||||
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Bronze Lion |
| F09 (Social Purpose) | |||||
| HASHTAGS FOR LIFE. | PERUVIAN RED CROSS | VOLUNTARY BLOOD DONORS | McCANN LIMA | PERU | Gold Lion |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | Bronze Lion |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | Silver Lion |
| WHATSGERMAN | PLAN.NET GROUP | WHATSGERMAN | SERVICEPLAN Munich | GERMANY | Silver Lion |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Silver Lion |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | Gold Lion |
| G01 (Integrated Campaign) | |||||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA | Silver Lion |
| RATE MY ROOF | ORIGIN ENERGY | ORIGIN ENERGY | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Gold Lion |
| SIZZL | OSCAR MAYER | OSCAR MAYER BACON | 360i New York | USA | Bronze Lion |
| G02 (Cross-device Campaign) | |||||
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH | SWITZERLAND | Silver Lion |
| G03 (Messaging Campaign) | |||||
| I AM A WITNESS | AD COUNCIL | EMOJI | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Silver Lion |
| WHATSGERMAN | PLAN.NET GROUP | WHATSGERMAN | SERVICEPLAN Munich | GERMANY | Gold Lion |
| SNAP KING | BURGER KING ARGENTINA | GRILL HERITAGE | DAVID Buenos Aires | ARGENTINA | Bronze Lion |
Click here for a reminder of the Cannes Lions 2016 Mobile Lions shortlist in full.
