All the 2015 Cannes Lions Creative Effectiveness winners
The full list of winners for the Cannes Lions Creative Effectiveness category has been announced...
A total of 17 awards were handed out in this category, with 'Live Test Series' by Forsman & Bodenfors Gothenburg for Volvo Trucks scooping the Grand Prix.
Jury President Wendy Clark, President Sparkling Brands & Strategic Marketing, Coca-Cola North America, emphatically called this "a gift to the industry" that demonstrated the power of creative bravery as a conduit to exceptional effectiveness. "This was unapologetic advertising, proud to communicate its message. Every jury member was jealous of the work."
Creative Effectiveness Lions Winners
| Title | Advertiser | Product | Entrant / Agency | Prize |
|---|---|---|---|---|
| LIVE TEST SERIES | VOLVO TRUCKS | THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM | FORSMAN & BODENFORS Gothenburg | Grand Prix |
| THE BEAR AND THE HARE | JOHN LEWIS | DEPARTMENT STORE | ADAM&EVEDDB London | Gold Lion |
| THIS IS WHOLESOME | MONDELÉZ INTERNATIONAL | HONEYMAID | DROGA5 New York | Gold Lion |
| BALD CARTOONS | GRAACC | NGO | OGILVY BRASIL São Paulo | Silver Lion |
| IF WE MADE IT | HEINEKEN USA | NEWCASTLE | DROGA5 New York | Silver Lion |
| CABLE EFFECTS | DIRECTV | PAY TV | GREY NEW YORK | Silver Lion |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | FOOD RETAIL | MARCEL Paris | Silver Lion |
| PENNY THE PIRATE | LUXOTTICA | OPSM | SAATCHI & SAATCHI Sydney | Bronze Lion |
| DILL | LIDL | LIDL | INGO Stockholm | Bronze Lion |
| BENTLEY BURIAL | ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | Bronze Lion |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD McDONALD LAUNCH) | TACO BELL | TACO BELL BREAKFAST MENU | DEUTSCH LA | Bronze Lion |
| THE LAUNCH OF PS4 | PLAYSTATION | GAMES CONSOLE | BBH NEW YORK | Bronze Lion |
| OFFROAD | DAIMLER AG / SMART | SMART FORTWO | BBDO GROUP GERMANY Berlin | Bronze Lion |
| GHITA, THE SOCIAL SHEPHERD | VODAFONE | VODAFONE | McCANN ERICKSON ROMANIA Bucharest | Bronze Lion |
| KAN KHAJURA TESAN STATION | UNILEVER INDIA | UNILEVER | LOWE AND PARTNERS WORLDWIDE London | Bronze Lion |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | GENDER EQUALITY | MEMAC OGILVY Dubai | Bronze Lion |
| WHY WAIT UNTIL IT'S TOO LATE? | FUNERAL INSURANCE COMPANY DELA | BRAND | OGILVY & MATHER AMSTERDAM | Bronze Lion |
Click here to view the full shortlist for this category.
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