All the 2015 Cannes Lions Glass winners
The award, launched with the support of Leanin.Org, recognises work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women. A total of eight awards were handed out in this first-time category.
Jury President Cindy Gallop, Founder and CEO, IfWeRanTheWorld / MakeLoveNotPorn, said judges came to the decision following lengthy discussion, informed by a strong sense of responsibility for what the category represents. "Ultimately we unanimously agreed on work tackling a gender issue that impacts every single woman worldwide; does it in a way that is innovative and disruptive while entertaining and engaging; comes naturally from a brand for whom effecting change in this area is not only its innate social responsibility but of tremendous business benefit; and which has achieved amazing results in one of the most conservative markets in the world."
.Glass Lions Winners
| Title | Advertiser | Product | Entrant / Agency | Prize |
|---|---|---|---|---|
| TOUCH THE PICKLE | PROCTER & GAMBLE INDIA | WHISPER SANITARY NAPKINS | BBDO INDIA Mumbai | Grand Prix |
| VOTE FOR US. WE'LL VOTE FOR YOU | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT | Glass Lion |
| FELIZ DÍA HOMBRES | URUFARMA | INSTITUCIONAL | NOTABLE Montevideo | Glass Lion |
| THE EQUAL PAY BACK PROJECT | NATIONAL WOMEN'S LAW CENTER | PSA | DROGA5 New York | Glass Lion |
| THIS GIRL CAN | SPORT ENGLAND | SPORT ENGLAND | FCB INFERNO London | Glass Lion |
| SHARE THE LOAD | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | Glass Lion |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | Glass Lion |
| GIVE MOM BACK HER NAME | UN WOMEN | UN WOMEN | IMPACT BBDO Dubai | Glass Lion |
Click here to view the full shortlist for this category.
