South Africa walks away with a 2015 Cannes Lions Promo & Activation win!
Joe Public took home a Bronze Promo & Activation Lion for its 'Vote SA' Cinemark experience app...
This was the only South African agency to feature on awards night with 117 awards handed out for the 'Promo & Activation' category in total, from a total of 3,196 entries in Promo & Activation this year, compared to 2014's 3 South African awards out of 94 presented.
Joe Public's Cinemark 'Make your mark' App
The Grand Prix was claimed by Grey London for Volvo UK, "Lifepaint" which, said Jury President Matt Eastwood, Worldwide Chief Creative Officer of J. Walter Thompson, had not only raised the bar creatively, but also made a positive contribution to humanity. "It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It's a simple, easy to apply solution that will genuinely save lives."
Promo & Activation Lions Winners
| Title | Advertiser | Product | Entrant / Agency | Prize |
|---|---|---|---|---|
| LIFEPAINT | VOLVO UK | LIFEPAINT | GREY LONDON | Grand Prix |
| CHASING HORIZONS | CITIZEN | ECO-DRIVE SATELLITE WAVE F100 | WIEDEN+KENNEDY AMSTERDAM / WIEDEN+KENNEDY TOKYO | Gold Lion |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | Gold Lion |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | SOCCER TEAM | OGILVY BRASIL São Paulo | Gold Lion |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | Gold Lion |
| THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | FUNDACIÓN FAVALORO | GREY ARGENTINA Buenos Aires | Gold Lion |
| SHADOW WIFI | LIGA CONTRA EL CANCER | HEALTH AWARENESS ORGANISATION | HAPPINESS BRUSSELS | Gold Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | Gold Lion |
| SAFETY TRUCK | SAMSUNG | CORPORATE | LEO BURNETT ARGENTINA Buenos Aires | Gold Lion |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | Gold Lion |
| UNSKIPPABLE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | Gold Lion |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City | Gold Lion |
| HOUSE OF MAMBA | NIKE | NIKE BASKETBALL CHINA | AKQA London / AKQA Shanghai | Gold Lion |
| MISERABLE IN PUERTO RICO | COMMONWEALTH OF PUERTO RICO | PUERTO RICO TOURISM COMPANY | J. WALTER THOMPSON PUERTO RICO San Juan | Gold Lion |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | Gold Lion |
| NIVEA DOLL | BDF NIVEA BRASIL | KIDS SUNBLOCK | FCB BRASIL São Paulo | Gold Lion |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | Gold Lion |
| THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | FUNDACIÓN FAVALORO | GREY ARGENTINA Buenos Aires | Gold Lion |
| 4G4GOOD | STARHUB | 4G | DDB GROUP SINGAPORE | Gold Lion |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | SOCCER TEAM | OGILVY BRASIL São Paulo | Gold Lion |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | Gold Lion |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | Gold Lion |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | Gold Lion |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | PUBLIC AWARENESS - GUN CONTROL | GREY CANADA Toronto | Gold Lion |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | Gold Lion |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | Silver Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | Silver Lion |
| MORE THAN A SIGN | DISLIFE | DISABILITY RIGHTS AWARENESS | Y&R Moscow | Silver Lion |
| NIVEA DOLL | BDF NIVEA BRASIL | KIDS SUNBLOCK | FCB BRASIL São Paulo | Silver Lion |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | Silver Lion |
| LIFEPAINT | VOLVO UK | LIFEPAINT | GREY LONDON | Silver Lion |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil | Silver Lion |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | Silver Lion |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | Silver Lion |
| HANDLE ON HYGIENE | UNILEVER | LIFEBOUY | GEOMETRY GLOBAL Dubai | Silver Lion |
| THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | FUNDACIÓN FAVALORO | GREY ARGENTINA Buenos Aires | Silver Lion |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | Silver Lion |
| VODAFONE "BETWEEN US" | VODAFONE | VODAFONE RED LIGHT APPLICATION | Y&R TEAM RED ISTANBUL | Silver Lion |
| K9FM | MARS | PEDIGREE | COLENSO BBDO Auckland | Silver Lion |
| THE RGB NEWS | ANTENA 1 - OBSERVATOR | BLOOD DONATION | GEOMETRY GLOBAL Bucharest | Silver Lion |
| PRINT FOR HELP | HEWLETT-PACKARD BRASIL | HP PRINTERS | FCB BRASIL São Paulo | Silver Lion |
| INTERCEPTION | VOLVO | AUTOMOBILES | GREY NEW YORK | Silver Lion |
| DELTA INNOVATION CLASS | DELTA AIR LINES | DELTA AIR LINES | WIEDEN+KENNEDY New York | Silver Lion |
| CORRIDOR TARGETING | GERMANWINGS | GERMANWINGS | GREY GERMANY Düsseldorf | Silver Lion |
| SAFETY TRUCK | SAMSUNG | CORPORATE | LEO BURNETT ARGENTINA Buenos Aires | Silver Lion |
| SPECIAL OLYMPICS - KEVIN DE BRUYNE | SPECIAL OLYMPICS BELGIUM | SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 | LDV UNITED Antwerp | Silver Lion |
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | WOMEN'S APPAREL | DROGA5 New York / CATALYST PUBLIC RELATIONS New York | Silver Lion |
| MELANOMA LIKES ME | MELANOMA PATIENTS AUSTRALIA | MELANOMA PREVENTION | GPY&R Brisbane | Silver Lion |
| INTERCEPTION | VOLVO | AUTOMOBILES | GREY NEW YORK | Silver Lion |
| SWEAT IT TO GET IT | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles | Silver Lion |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | Silver Lion |
| THE VOLVO HIJACKING CAR SERVICE | VOLVO NORTH MIAMI | VOLVO | WE BELIEVERS New York | Silver Lion |
| REDUCE SPEED DIAL | VOLKSWAGEN | VOLKSWAGEN | COLENSO BBDO Auckland | Silver Lion |
| CHASING HORIZONS | CITIZEN | ECO-DRIVE SATELLITE WAVE F100 | WIEDEN+KENNEDY AMSTERDAM / WIEDEN+KENNEDY TOKYO | Silver Lion |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen | Silver Lion |
| UNSKIPPABLE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | Silver Lion |
| #BOSTONBLIZZARDCHALLENGE WARMS UP | COMMONWEALTH OF PR | PRTC | J. WALTER THOMPSON PUERTO RICO San Juan | Silver Lion |
| MASP LOSERS FREE PASS | MASP MUSEUM | INSTITUCIONAL | DDB BRASIL São Paulo | Silver Lion |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | Silver Lion |
| MUMS AND MAIDS | TRANSIENT WORKERS COUNT TOO (TWC2) | TWC2 | OGILVY & MATHER SINGAPORE | Silver Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | Silver Lion |
| SAFETY TRUCK | SAMSUNG | CORPORATE | LEO BURNETT ARGENTINA Buenos Aires | Silver Lion |
| CARTOON HELPLINE | GRAACC | CORPORATE | OGILVY BRASIL São Paulo | Silver Lion |
| NIVEA DOLL | BDF NIVEA BRASIL | KIDS SUNBLOCK | FCB BRASIL São Paulo | Bronze Lion |
| SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | SAMSUNG CURVED TV RANGE | TRAFFIK Sydney | Bronze Lion |
| FUTURE TICKET | JAPAN SPORT COUNCIL | NATIONAL STADIUM | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo | Bronze Lion |
| CHARITY ARCADE | SWEDAVIA SWEDISH AIRPORTS | RED CROSS | ÅKESTAM HOLST Stockholm | Bronze Lion |
| SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | SAMSUNG CURVED TV RANGE | TRAFFIK Sydney | Bronze Lion |
| SOUNDS OF THE CITY | THALYS TRAIN NETWORK | HIGH-SPEED RAIL TRAVEL | ROSAPARK Paris | Bronze Lion |
| SWEAT IT TO GET IT | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles | Bronze Lion |
| HEARING HANDS | SAMSUNG ELECTRONICS TURKEY | DUYANELLER | LEO BURNETT ISTANBUL | Bronze Lion |
| THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | FORTIFIED NUTRITION PRODUCT | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | Bronze Lion |
| EXPERIENCE APP | CINEMARK | VOTE SA | JOE PUBLIC UNITED Johannesburg | Bronze Lion |
| MARCIA GETS HUNGRY | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO NEW YORK | Bronze Lion |
| SELL THE JOBLESS | ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM | MASTERCLASS COPYWRITING | HAPPINESS BRUSSELS | Bronze Lion |
| OK GO: I WON'T LET YOU DOWN | OK GO | HUNGRY GHOST (OK GO ALBUM) | MORI Tokyo / DRILL Tokyo / DENTSU INC. Tokyo | Bronze Lion |
| ANIMAL COPYRIGHTS | WWF/LATINSTOCK | ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) | CHEIL SPAIN Madrid | Bronze Lion |
| 70 GUARDIANS OF WINTER | ŠKODA SPAIN | ŠKODA SCOUT 4X4 | PROXIMITY BARCELONA Barcelona | Bronze Lion |
| DACIA SPONSOR DAY - THE SPLIT | RENAULT ITALIA | DACIA | PUBLICIS ITALY Milan | Bronze Lion |
| BEER TOOTH IMPLANT | CCU | CERVEZA SALTA | OGILVY & MATHER ARGENTINA Buenos Aires | Bronze Lion |
| AID TO CART | EXITO GROUP / FOOD BANK | EXITO FOUNDATION | SANCHO BBDO Bogotá | Bronze Lion |
| IBM BITCOIN RAIN | IBM BRASIL | IBM BLUEMIX / CLOUD COMPUTING | OGILVY BRASIL São Paulo | Bronze Lion |
| MATSUKO-ROID | NATURAL EIGHT | MATSUKO DELUXE | DENTSU INC. Tokyo / DENTSU CASTING AND ENTERTAINMENT INC. Tokyo | Bronze Lion |
| CONTENT EXTINCT | WWF | WWF | GEOMETRY GLOBAL Copenhagen | Bronze Lion |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | Bronze Lion |
| LOVIN' THE SUPER BOWL | McDONALD´S | McDONALD´S | DDB CHICAGO | Bronze Lion |
| SUNDAY GRANNIES | VODAFONE ROMANIA | TELECOMMUNICATIONS | McCANN ERICKSON ROMANIA Bucharest | Bronze Lion |
| #SEATBELTB00BING | THE AUTOMOBILE CLUB OF ROMANIA | THE AUTOMOBILE CLUB OF ROMANIA | PUBLICIS ROMANIA Bucharest | Bronze Lion |
| FOO FIGHTERS RVA | THE BRANCHING | THE BRANCHING | THE BRANCHING Richmond | Bronze Lion |
| #MACITBETTER | McDONALD´S | BIG MAC | DDB Sydney | Bronze Lion |
| SOCIAL TRAILERS | NETFLIX | NETFLIX | CIRCUS Mexico City | Bronze Lion |
| ANGRY TWEETS | BURGER KING | FAST FOOD | BUZZMAN Paris | Bronze Lion |
| ECOSPONGE | BIMBO GROUP | FARGO WHITE BREAD | FCB BUENOS AIRES | Bronze Lion |
| WORKOUT BILLBOARDS | COCA-COLA | POWERADE | OGILVY GERMANY Frankfurt | Bronze Lion |
| MOVIE KISS | UNILEVER | CORNETTO | LOLA LOWE & PARTNERS Madrid | Bronze Lion |
| THE CONTAGIOUS BILLBOARD | CIA CACIQUE DE CAFÉ SOLÚVEL | CAFÉ PELÉ | LEW'LARA\TBWA São Paulo | Bronze Lion |
| #MYFAMILYCAN | SPC ARDMONA | SPC CANNED FRUIT AND VEGETABLES | LEO BURNETT MELBOURNE | Bronze Lion |
| K9FM | MARS | PEDIGREE | COLENSO BBDO Auckland | Bronze Lion |
| HANDLE ON HYGIENE | UNILEVER | LIFEBOUY | GEOMETRY GLOBAL Dubai | Bronze Lion |
| REVERSE APRIL FOOLS' | BMW | APRIL FOOLS' STUNT | DDB GROUP NEW ZEALAND Auckland | Bronze Lion |
| THE WEATHER CHALLENGE | TOYOTA MOTOR EUROPE | AYGO | DEL CAMPO SAATCHI & SAATCHI MADRID Madrid | Bronze Lion |
| ONLY GAYTM IN THE VILLAGE | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | Bronze Lion |
| VODAFONE "BETWEEN US" | VODAFONE | VODAFONE RED LIGHT APPLICATION | Y&R TEAM RED ISTANBUL | Bronze Lion |
| SUNDAY GRANNIES | VODAFONE ROMANIA | TELECOMMUNICATIONS | McCANN ERICKSON ROMANIA Bucharest | Bronze Lion |
| CORRIDOR TARGETING | GERMANWINGS | GERMANWINGS | GREY GERMANY Düsseldorf | Bronze Lion |
| SOUNDS OF THE CITY | THALYS TRAIN NETWORK | HIGH-SPEED RAIL TRAVEL | ROSAPARK Paris | Bronze Lion |
| DELTA INNOVATION CLASS | DELTA AIR LINES | DELTA AIR LINES | WIEDEN+KENNEDY New York | Bronze Lion |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | Bronze Lion |
| CINEMA DELIVERY | CIRKO FILM | FOR SOME INEXPLICABLE REASON | Y&R BUDAPEST | Bronze Lion |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo | Bronze Lion |
| SAMSUNG SMART PLAY-BOARD | SAMSUNG ELECTRONICS ITALY | THE FIRST SMART-DEVICE FOR DEVELOPING THE FULL POTENTIAL OF EVERY CHILD. | LEO BURNETT ITALY Milan | Bronze Lion |
| PRINT FOR HELP | HEWLETT-PACKARD BRASIL | HP PRINTERS | FCB BRASIL São Paulo | Bronze Lion |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg | Bronze Lion |
| MELANOMA LIKES ME | MELANOMA PATIENTS AUSTRALIA | MELANOMA PREVENTION | GPY&R Brisbane | Bronze Lion |
| THE SPECIAL PROPOSAL | COORDOWN | WORLD DOWN SYNDROME DAY | SAATCHI & SAATCHI Milan | Bronze Lion |
| THIS CALLS FOR A COCKTAIL | SCHWEPPES AUSTRALIA | SCHWEPPES MIXERS | GPY&R Melbourne | Bronze Lion |
| SOCIAL SAVVY BURGLAR | ALLSTATE INSURANCE COMPANY | HOME INSURANCE | LEO BURNETT CHICAGO | Bronze Lion |
Click here for a reminder of the 2015 Cannes Lion Promo & Activation shortlist...
