South Africa walks away with a 2015 Cannes Lions Direct win!
Ireland/Davenport Johannesburg did the country proud with its Cannes Lions Bronze Direct win tonight...
A total of 83 awards were handed out in a section with 2,813 entries, as depicted below.
The Direct Lions saw Volvo pick up a second Grand Prix via Grey New York for "Interception". "Smart, strategic, creative and real-time, Volvo zagged and created a new conversation which hijacked The Superbowl. It pushed and rethought what you can do in direct," said Jury President, Judy John, CEO and Chief Creative Officer, Leo Burnett Canada. "Interception is a deep example of what's going on. It's an exciting time in the category and the business."
Ireland/Davenport's Cup of Life.
Direct Lions Winners
| Title | Advertiser | Product | Entrant / Agency | Prize |
|---|---|---|---|---|
| INTERCEPTION | VOLVO | AUTOMOBILES | GREY NEW YORK | Grand Prix |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | Gold Lion |
| THE INTERACTIVE FORM | CANAL+ | CANAL+ | BETC Paris / BETC DIGITAL Paris | Gold Lion |
| #HANDSOFF | MARC DORCEL | MARC DORCEL | MARCEL Paris | Gold Lion |
| JOE BOXER INACTIVITY TRACKER | KMART / JOE BOXER | JOE BOXER INACTIVITY TRACKER | FCB CHICAGO | Gold Lion |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | Gold Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | Gold Lion |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | Gold Lion |
| INTERCEPTION | VOLVO | AUTOMOBILES | GREY NEW YORK | Gold Lion |
| THE INTERACTIVE FORM | CANAL+ | CANAL+ | BETC Paris / BETC DIGITAL Paris | Gold Lion |
| #HANDSOFF | MARC DORCEL | MARC DORCEL | MARCEL Paris | Gold Lion |
| BOSSE'S MILK | LIDL DISCOUNT FOOD STORE | MILK | INGO Stockholm | Gold Lion |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | Gold Lion |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil | Gold Lion |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | Gold Lion |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT DEUTSCHLAND | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | Gold Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | Gold Lion |
| LOVE HAS NO LABELS | ADCOUNCIL | LOVE HAS NO LABELS | R/GA New York | Gold Lion |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | Gold Lion |
| SOUNDLAB BOX | LEICA GALLERY SÃO PAULO | LEICA INSTITUTIONAL | F/NAZCA SAATCHI & SAATCHI São Paulo | Gold Lion |
| THE INTERACTIVE FORM | CANAL+ | CANAL+ | BETC Paris / BETC DIGITAL Paris | Gold Lion |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | Silver Lion |
| ASHES | CAMPOFRIO | INSTITUTIONAL. FIRE LA BUREBA FACTORY | McCANN MADRID | Silver Lion |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | Silver Lion |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | Silver Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | Silver Lion |
| LOVE HAS NO LABELS | ADCOUNCIL | LOVE HAS NO LABELS | R/GA New York | Silver Lion |
| RELOCKLOVE | ORANGE | ORANGE FRANCE | MARCEL Paris | Silver Lion |
| LOVE HAS NO LABELS | ADCOUNCIL | LOVE HAS NO LABELS | R/GA New York | Silver Lion |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | Silver Lion |
| SPECIAL OLYMPICS - KEVIN DE BRUYNE | SPECIAL OLYMPICS BELGIUM | SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 | LDV UNITED Antwerp | Silver Lion |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | PUBLIC AWARENESS - GUN CONTROL | GREY CANADA Toronto | Silver Lion |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | Silver Lion |
| #HANDSOFF | MARC DORCEL | MARC DORCEL | MARCEL Paris | Silver Lion |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | Silver Lion |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | Silver Lion |
| THE MONSTER-SMART LAUNCH | DAIMLER AG / SMART MM | SMART | BBDO GROUP GERMANY Berlin | Silver Lion |
| RELOCKLOVE | ORANGE | ORANGE FRANCE | MARCEL Paris | Silver Lion |
| BOSSE'S MILK | LIDL DISCOUNT FOOD STORE | MILK | INGO Stockholm | Silver Lion |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | Silver Lion |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | Silver Lion |
| JCDECAUX PERSONAL BILLBOARDS | JC DECAUX BELGIUM | OUTDOOR MEDIA | BBDO BELGIUM Brussels | Silver Lion |
| AID TO CART | EXITO GROUP / FOOD BANK | EXITO FOUNDATION | SANCHO BBDO Bogotá | Silver Lion |
| #NOMOREEVICTIONS | STOP DESAHUCIOS | AWARENESS CAMPAIGN | PROXIMITY MADRID | Silver Lion |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK | Silver Lion |
| $HRED | BNZ | HOME LOAN | COLENSO BBDO Auckland | Bronze Lion |
| THE CUP OF LIFE | NATIONAL MUSEUM OF MILITARY HISTORY | WORLD WAR 2 EXHIBIT | IRELAND/DAVENPORT Johannesburg | Bronze Lion |
| SNACKHOLIDAYS | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | Bronze Lion |
| ACH2O | PANASONIC | ACH2O | MARURI GREY Guayaquil | Bronze Lion |
| HANDLE ON HYGIENE | UNILEVER | LIFEBOUY | GEOMETRY GLOBAL Dubai | Bronze Lion |
| NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS | FCB BRASIL São Paulo | Bronze Lion |
| A DISCOUNT TO YOUR MISFORTUNE | ISLAZUL | ISLAZUL | DEL CAMPO SAATCHI & SAATCHI MADRID Madrid | Bronze Lion |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil | Bronze Lion |
| INVERSE GOAL CELEBRATION | CHAMPIONS FOR LIFE | CHARITY MATCH | VCCP SPAIN Madrid | Bronze Lion |
| K9FM | MARS | PEDIGREE | COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE | Bronze Lion |
| JCDECAUX PERSONAL BILLBOARDS | JC DECAUX BELGIUM | OUTDOOR MEDIA | BBDO BELGIUM Brussels | Bronze Lion |
| DONATION POSTERS | PUBLIC TRANSPORT VICTORIA | CHARITY | GPY&R Melbourne | Bronze Lion |
| UNSKIPPABLE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | Bronze Lion |
| THE BACKUP MEMORY | SAMSUNG TUNISIA | SERVICE | 3SG-BBDO Ariana | Bronze Lion |
| HORSE WITH HARDEN | FOOT LOCKER | FOOT LOCKER | BBDO NEW YORK | Bronze Lion |
| SOCIAL SAVVY BURGLAR | ALLSTATE INSURANCE COMPANY | HOME INSURANCE | LEO BURNETT CHICAGO | Bronze Lion |
| MUSICAL CITY | TOYOTA MOTOR EUROPE | YARIS HYBRID | DEL CAMPO SAATCHI & SAATCHI MADRID Madrid | Bronze Lion |
| GET ME A SPONSOR | CHELSEA FOOTBALL CLUB | SHIRT/BRAND SPONSHORSHIP | SAATCHI & SAATCHI London | Bronze Lion |
| 4G4GOOD | STARHUB | 4G | DDB GROUP SINGAPORE | Bronze Lion |
| ACH2O | PANASONIC | ACH2O | MARURI GREY Guayaquil | Bronze Lion |
| NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS | FCB BRASIL São Paulo | Bronze Lion |
| LIVER SONGS | NATURES GARDEN | HEPALIVE | MARURI GREY Guayaquil | Bronze Lion |
| LIFEPAINT | VOLVO UK | VOLVO BRAND | GREY LONDON | Bronze Lion |
| A MESSAGE TO SPACE | HYUNDAI MOTOR COMPANY | BRAND CAMPAIGN | INNOCEAN WORLDWIDE Seoul | Bronze Lion |
| ACH2O | PANASONIC | ACH2O | MARURI GREY Guayaquil | Bronze Lion |
| UNSKIPPABLE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | Bronze Lion |
| $HRED | BNZ | HOME LOAN | COLENSO BBDO Auckland | Bronze Lion |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | Bronze Lion |
| BEING THE BEAR | CANAL+ | CANAL+ | BETC Paris | Bronze Lion |
| STALKER VIEWED YOUR PROFILE | SBS BELGIUM | VIER | BBDO BELGIUM Brussels | Bronze Lion |
| GET ME A SPONSOR | CHELSEA FOOTBALL CLUB | SHIRT/BRAND SPONSHORSHIP | SAATCHI & SAATCHI London | Bronze Lion |
| SUFFOCATION | KARMA NIRVANA | KARMA NIRVANA | LEO BURNETT LONDON | Bronze Lion |
| #NOMOREEVICTIONS | STOP DESAHUCIOS | AWARENESS CAMPAIGN | PROXIMITY MADRID | Bronze Lion |
| ANTI-ROBBERY COURSE | NATIONAL POLICE | NATIONAL POLICE | McCANN WORLDGROUP COLOMBIA Bogotá | Bronze Lion |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | Bronze Lion |
| BOSSE'S MILK | LIDL DISCOUNT FOOD STORE | MILK | INGO Stockholm | Bronze Lion |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | Bronze Lion |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil Bronze Lion |
Click here for a reminder of this category's full shortlist.
