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Loerie Marketing Excellence Awards
For the first time in its history, the Marketing Federation of South Africa (MFSA), awarded a Grand Prix Loerie in the Marketing Excellence Awards at Sun City, Sunday afternoon, honouring SA Tourism.
In a poorly attended event held on the afternoon before the biggie, the Loerie Creative Advertising Awards - the highlight of the three-day Loerie Festival - marketers were honoured for their contributions to the industry:
MARKETER OF THE YEAR: Dr Ivan May, CEO: Cow Parade
MARKETING ORGANISAITON OF THE YEAR: South African Breweries
DIRECT MARKETER OF THE YEAR: Michelle Perrow
DESIGN & INTEGRATED AGENCY OF THE YEAR: Enterprise IG
AGENCY OF THE YEAR: Jupiter Drawing Room, Cape Town
ADVERTISER OF THE YEAR: General Motors South Africa
Source: All results tables supplied by the Marketing Federation of SA - www.mfsa.co.za.