Vodacom billboards promote internet usage

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According to BuddeComm the estimated market penetration rates in Lesotho's telecoms sector in 2013 are 71% for mobile or cellphones, 1.7% for landlines and only 5.6% for the internet. These giant billboards that promote development and the sharing of information can be found in maximum reach areas around Maseru - on high pedestrian traffic areas and on major arterials.