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PenQuin International's creativity connects with Sony Ericsson
Sony Ericsson has opted for the services of marketing solutions agency PenQuin International jointly with an additional agency still to be announced, to deliver their local creative message.
PenQuin International's core focus will be on developing uniquely South African concepts to deliver the benefits of the Sony Ericsson experience, encompassing creative development through to in-store POS and brand activations.
