A concrete advertising campaign from TinFish

The Concrete Manufacturers Association (CMA) has appointed TinFish CLM Advertising to develop a new advertising campaign addressing the issue of global warming and environmentally-sensitive building construction.

Targeting architects, developers and builders, the new 12-month print campaign will creatively highlight the lower carbon footprint produced during the manufacture of modern concrete bricks and blocks.

The CMA is the national co-ordinating body of manufacturers of precast concrete masonry, concrete block paving, concrete roof tiles, concrete retaining blocks, precast floor slabs and concrete pipes and culverts. The Associations main aim is to promote the increased and most effective use of concrete products by architects, engineers, specifiers, contractors and end users in a professional manner for the benefit of all.