Sentient to launch R700m gap-housing development for NucitiDev

Sentient Communications' consumer division has been appointed to undertake full-service PR for the launch of Shaft Citi, a 2000-unit hi-tech lifestyle development aimed at the MTV, Channel O and YFM-loving market. The development is to be erected on 17 hectares of a redundant gold miners compound in South Germiston, Gauteng.

Sentient will be working in collaboration with Antanna (brand consultants), DSG (digital marketing) and Goodfoot Productions (eventing specialists) under the leadership of Anton Hartman, marketing director for NuCiti Dev.