GoodLuck is influencing SA's youth through its music
Evan-Lee Courie
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IRI announces Tiger Brands partnership
Local food manufacturer, Tiger Brands, has appointed IRI to provide retail measurement and data integration services to the company.
IRI will provide market measurement data that indicates how brands are performing in retailers, allowing Tiger Brands to ease potential out of stock losses and react faster and smarter to changing shopper behaviour and consumer needs.
