Action Ambro’s wins RCI’s through-the-line account

Action Ambro’s has secured the through-the-line advertising account for RCI, firmly positioning the specialist direct agency as a force to be reckoned with on the creative and strategic fronts.

RCI appointed Action Ambro’s to handle their through-the-line advertising requirements based on the success of a recent direct marketing campaign that not only delivered outstanding response, but also created an entirely new creative positioning for the timeshare brand.

Based on the success of the design, RCI has briefed Action Ambro’s to develop all other marketing collateral for the brand.