ARC South Africa gains two new accounts

CRM and direct agency, Arc South Africa has announced that, over the past two months, it has won two significant clients, Sunglass Hut and Cape Consumers.

Arc SA will take full responsibility for the management of Sunglass Hut's local data, from capture through to outbound communication as part of the brand's customer engagement programme. Arc's scope of work for Cape Consumers will focus on a combination of customer acquisition and retention, with a strong focus on packaging the client value proposition for new market segments and geographic areas.