Threshold Collective puts the cheese back into cheesy

After receiving the brief from agency Morris Jones for the new Kulula.com commercial, production company Threshold Collective had to decide whether it was possible for them to achieve what the agency wanted - a really...really bad commercial.

But, always up for a challenge, the team, led by director Garreth Fradgley, went balls to the wall to make the worst commercial the industry had ever seen - it was time to break a mind set - it was time to think in-the-box!

In true Kulula.com style the latest offering is a commercial so bad it is actually brilliant and it will no doubt completely dissuade people from using the road to reach their destination through the use of really, really bad road music.

The campaign broke on the 13th December. Keep your TV on, your eyes open - this is not one to miss (you may need to put your hands over your ears though)!