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Double new business win for Saatchi & Saatchi Cape Town
Saatchi & Saatchi Cape Town has won two key pieces of new business - Kalahari Ads and PharmaDynamics.
Kalahari Ads, does both online and print classified ads (Naspers Publications). The agency will be responsible for delivering a through the line service, initially with television commercials, backed by strong digital support through its AtPlay digital division.
For PharmaDynamics, a pharmaceutical company in South Africa, Saatchi & Saatchi will be developing alternative ways of connecting with their chosen target audience through innovative communication ideas and channel selection to promote the firms affordable medication to South Africans.
