Net#work BBDO Cape Town wins new Cape Town stadium

Net#work BBDO Cape Town has won the Cape Town stadium as a prestigious new client. It was a three-way pitch process that started in May 2010.

The brief came from the company that will operate it from 1 November 2010, Sail StadeFrance.

Net#work CT MD Erica d'Oliveira says the pitch was challenging because local Government also had to be impressed by the work presented. "It needed to deliver brand creation that would turn the new stadium into a Cape Town asset, a multifunctional venue and a sustainable commercial success."