Consumer research Cote D'Ivoire

Business

#BizTrends2019: The future of flavour innovation

The global food and beverage space is bubbling over with creativity and innovation, with an eager audience of brave consumers with bold taste eager to sample the next big thing...

By Lauren Hartzenberg 31 Jan 2019

#BizTrends2019: Shop defines 6 trends shaping the future of retail

Technology and changing customer demographics have set a new stage for retail. Success today is defined by the ability to keep up, or get out in front of, trends that are driving consumer purchases...

By Leo Van De Polder 30 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG

IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...

By Marylee Townshend 29 Jan 2019

Euromonitor's top 10 global consumer trends for 2019

Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business...

15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

Reclaiming retail relevance with IoT

Retail buzzwords like 'personalisation' and 'omnichannel' are no longer just concepts and strategies that companies are working toward. Today, more retailers are actively deploying new technologies...

By Nathan Clevenger 14 Jan 2019

Côte d'Ivoire's economy booms after opening of shopping mall

Côte d'Ivoire's most extensive shopping and leisure centre sees record footfall in opening weeks...

24 Dec 2018

Unmeltable chocolate and bean-to-bar: A cocoa expert highlights 3 sweet trends

'Tis the season to eat chocolate. And for the chocolate industry, there's nothing sweeter, since this is the time of year when it enjoys a spike in sales and, at least for some, rising profits...

By Kristy Leissle 21 Dec 2018

#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

By Danette Breitenbach 8 Nov 2018

#GoogleRetail: No room for silos in omnichannel retail

We're in living in an omnichannel world. We use a number of different paths to get to the products, info and services that we want. Search has become intuitive...

By Lauren Hartzenberg 6 Nov 2018

Reaching Africa's most valuable consumer markets

The African consumer class is one of the largest remaining prizes for consumer-facing companies and investors in the world, according to geospatial data company Fraym...

23 Oct 2018

Lifting the lid on the black box of informal trade in Africa

The share of internal trade in Africa remains low, as reflected by official statistics. This is despite numerous regional trade agreements that have led to tariffs removal within the trading blocs...

By Joachim Jarreau, Cristina Mitaritonna and Sami Ben 26 Sep 2018

Growth in soft drinks expected for sub-Saharan Africa

Despite the challenges presented by changing consumer habits, sugar taxation and increasing public pressure for healthier beverage options on the shelf, the soft drinks industry remains extremely optimistic...

19 Sep 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

By Danette Breitenbach 29 Aug 2018

Research Cote D'Ivoire