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The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Agency Scope China | Economic context the biggest challenge

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

Company news

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Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

29 Oct 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Association for Communication and Advertising Introducing the Effie Lions Foundation: Building a marketing industry for everyone

13 Jun 2025

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

11 Jun 2025

More news

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

How are leading brands harnessing trust and AI to drive growth, create value, and deliver meaningful impact? (Image source: © 123rf )

5 lessons: How leading brands are harnessing trust and AI

6 Feb 2026

CES, an eclectic mix of conceptual dreams and consumer-ready tech that shows where the world might be heading (Source: © Zamani Sahudi )

#BizTrends2026 | CES 2026: 8 shifts opening new ideas, experience and growth

27 Jan 2026

US tech brands dominate Brand Finance’s 2026 Global 500

22 Jan 2026

On Thursday, 15 January, the world's largest online information resource turned 25 (Image supplied)

Global information resource Wikipedia celebrates 25 years

16 Jan 2026

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

A Burson study has revealed that companies with the strongest reputations earned nearly five percent ‘Reputation Return’ in shareholder value (Image source: © 123rf )

Burson: The value of reputation reveals a $7tr global economy

14 Jan 2026

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Mark Read's next move announced

24 Nov 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Global OOH media hits $46.2bn in its best year to date

30 Jun 2025

Key insights from The One Show 2025 you can’t miss

6 Jun 2025

3 Media and creative measurement trends from Warc

9 May 2025

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

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