Marketing & Media trends
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Marketing & Media trends
TORONTO, CANADA: A website devoted to adultery is out to woo investors with a public offering of stock in Britain...
17 Apr 2015
LYON, FRANCE: Euronews, one of the leading international news channels in Europe, has concluded an agreement with GLWiZ, international WebTV provider, to connect with Persian-speaking (Farsi) communities all over the world.
18 Jun 2013
WATERLOO, CANADA: At the close of its BlackBerry 10 launch event earlier this week, BlackBerry CEO Thorsten Heins introduced 14-time Grammy Award winning singer, songwriter and entrepreneur, Alicia Keys, as BlackBerry's new Global Creative Director. As an official member of the BlackBerry team, Keys will lead an array of new business initiatives that will drive engagement with BlackBerry and perception of the brand.
4 Feb 2013
In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the Millennial generation. According to the retailer, its goal is to attract and retain Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells.
15 Nov 2012
OTTAWA, CANADA: Canada's largest circulation newspaper, The Toronto Star, announced yesterday that it plans to charge readers a monthly subscription to access its online edition, after its main competitors also put up so-called paywalls.
30 Oct 2012
SAN FRANCISCO, US: Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release today. [Video]
21 Sep 2012
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
LYON, FRANCE: Euronews and Eastlink have signed an agreement boosting the content of Canada's largest privately held telecommunications company, giving its customers access to Europe's leading international news channel. The agreement gives Euronews greater presence in North America
16 Jul 2012
CUPERTINO, US: Apple has announced it has sold three million of its new iPad, since its launch on Friday, March 16. The new iPad features a new Retina display, Apple's new A5X chip with quad-core graphics, a 5 megapixel iSight camera with advanced optics for capturing photos and 1080p HD video, and the same all-day 10 hour battery life*.
22 Mar 2012
CUPERTINO, US: Apple has announced the new iPad, the third generation mobile device, will arrive at Apple's retail stores and the Apple Online Store (www.apple.com) on Friday, 16 March in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, Switzerland and the UK; along with Puerto Rico and the US Virgin Islands.
15 Mar 2012
WOKINGHAM, UK: Christie, a leader in digital cinema projection technologies, has announced that it has shipped and installed more than 26 000 digital cinema projectors worldwide, led by the firm's DCI-compliant Christie Solaria Series 2K and 4K projectors, from the Christie CP2220 and Christie CP2230 to the CP4220 and CP4230.
8 Dec 2011
TORONTO, CANADA: MediaCom has been named Agency of the Year 2011 by Strategy Magazine. The agency was given the honour in recognition of a year that has seen it add major advertisers such as Yum, Weight Watchers, Mobilicity and Mars/Wrigley to an already impressive roster of clients.
16 Nov 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011