Marketing & Media trends
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Marketing & Media trends
CUPERTINO, US: Apple has announced it has sold three million of its new iPad, since its launch on Friday, March 16. The new iPad features a new Retina display, Apple's new A5X chip with quad-core graphics, a 5 megapixel iSight camera with advanced optics for capturing photos and 1080p HD video, and the same all-day 10 hour battery life*.
22 Mar 2012
NUREMBURG, GERMANY: In 2011, demand for mobile phones once again increased in Europe, largely as a result of the rising popularity of smartphones. According to GfK, 3.2% more mobile phones were sold in 2011, in particular the sales of smartphones increased by 67%.
15 Feb 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
OSLO, NORWAY: There is no doubt that social media is king of the mobile phone. Fresh results from the Opera State of the Mobile Web report reveal that the social component is dominant in the surfing habits of the top 20 mobile-surfing countries.
26 May 2011
NUREMBERG, GERMANY: Having been awarded the contract for measuring TV audiences in Portugal, GfK has successfully concluded two further contracts in the area of media research. GfK Ukraine has extended its contract for measuring audience ratings and in Belgium, GfK Audimetrie has won another contract for measuring radio audiences. The GfK Group also acquired all outstanding shares of GfK Skopje at the beginning of March.
18 Apr 2011
LONDON, UK: comScore, Inc, a leader in measuring the digital world, has released results from a study of online shopping in Europe. In January 2011, 270.6 million unique visitors in Europe visited sites in the retail category, representing a market penetration of 74.5% of Internet users, up 8.5 percentage points versus last year.
22 Mar 2011
NEW YORK, US: media control GfK International, a leader in international media and entertainment tracking servicing the global entertainment industry, has announced the release of its 2010 Year End Home Video Retail Sales Report.
28 Feb 2011
NUREMBERG, GERMANY: At a press conference held this week in Nuremberg, GfK presented a review of private consumption in 2010 and an outlook for 2011. As forecast by GfK, private consumption rose last year by 0.5%. For 2011, the market researchers are expecting private household expenditure to increase by a significant 1.5% and therefore make a strong contribution to the economic upturn.
11 Feb 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011