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Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

SANParks buys Foxbat light aircraft to combat rhino poaching in KNP

A whopping R2,940,000 was raised over the past year for the MyPlanet Rhino Fund thanks to 34,000 supporters...

2 Nov 2018

Shoprite to stage cleanup events across Africa on World Cleanup Day

The Shoprite Group will be staging cleanup events across Africa on 15 September 2018, marking World Cleanup Day...

4 Sep 2018

Nine decades of Coca-Cola in Africa

Ninety years ago, in 1928, the first Coca-Cola was sold on the continent in Cape Town, South Africa...

11 May 2018


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