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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Marketing & MediaOgilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

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ESG & SustainabilityAnnual Orange Social Venture Prize for MEA is open for applications

13 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Marketing & MediaPublicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

Oil steady; market eyes OPEC+ output increase, US tariffs

Energy & MiningOil steady; market eyes OPEC+ output increase, US tariffs

5 Mar 2025

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Kantar Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

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