All contributor articles in Madagascar

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RETAIL

It would be a grave mistake to order your coffin too late

Because 2020 wasn't weird enough, South Africans are apparently now able to purchase coffins on popular retail site Takealot...

By Howard Feldman 3 hours ago

FINANCE

Tarryn Sankar, head of listed credit, Futuregrowth

Interconnectiveness sets the tone of post-Covid responsible investment

What started off as a public health crisis in the form of Covid-19 is really started to bear down as a significant economic crisis...

By Nicci Botha 4 hours ago

MARKETING & MEDIA

Why PR is an essential service in rebuilding your business

With the lockdown regulations being eased, many businesses are reopening their doors after weeks of closure. With businesses slowly going back to their routine, and restructuring. As a public relations professional, I that most businesses will neglect their need for PR and the significant role it will play on growing their business...

By Mkhuseli Vangile 4 hours ago

MARKETING & MEDIA

#OrchidsandOnions: Campaign on the money

Gumtree: ads are perfect marriage of emotion and common sense; Nedbank: slammed on social media for card collection order for elderly client...

By Brendan Seery 5 hours ago

RETAIL

Rethinking retail: A new e-commerce era has arrived

The social and economic implications of the national lockdown have forced businesses to rethink their sales strategies in order to stay afloat and meet shifting consumer demands...

By Wayne Flemming 5 hours ago

AUTOMOTIVE

Inspiring excellence when we need it most

It's often that during challenging times, the hardest work, longest hours and extra effort are put into a job, a task or a project. It's also during these times that great performance needs to be recognised...

By Trevor Hill 6 hours ago

MARKETING & MEDIA

How has the global Covid-19 pandemic impacted online behaviour?

Covid-19 has had a significant impact on the average consumer. In this digital age, it's absolutely essential for businesses to have an online presence...

By Lesley-Ann Rozanski 6 hours ago

MARKETING & MEDIA

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Crazy times change behaviour. Forever.

Chris Botha, Group MD of Park Advertising says that despite the chaos there is more evidence that we will learn, overcome and possibly emerge from this crisis all the better...

By Chris Botha 7 hours ago

LIFESTYLE

Warm up your winter blues with free opera, ballet and theatre streamings

Here are some free opera, ballet and theatre streamings you can catch during these wintery lockdown times...

By Daniel Dercksen 7 hours ago

MARKETING & MEDIA

#BizUnity: A Citizens in Solidarity movement

The TBWA Group, along with a number of partners and contributors from various media organisations are working with the Solidarity Fund to launch a national campaign. TBWA ECD Carl Willoughby tells us more about their Citizens in Solidarity campaign and why we need to come together as not just an industry but a nation...

By Jessica Tennant 1 day ago

MARKETING & MEDIA

Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economy

To leverage data and automated communications, marketers have to embrace responsible personalisation...

By JD Engelbrecht, Issued by Everlytic 1 day ago

MARKETING & MEDIA

The 11 occasionally, immutable laws of advertising

I have been in advertising for twenty-five years and I swore I would never write a 'Ten rules of' article. So, I didn't. I wrote one with eleven laws instead...

By Damon Stapleton 1 day ago

HR & MANAGEMENT

SME Recruitment: How to conduct a foolproof job interview

Small-business owners don't have the luxury to make bad hires. In small businesses, every employee plays a crucial part in productivity and company growth...

By Siobhan Zurnamer 1 day ago

MARKETING & MEDIA

#BehindtheSelfie with... Zumi Njongwe, consumer communication and excellence director at Nestlé

We go behind the selfie with Zumi Njongwe, consumer communication and excellence director at Nestlé East and Southern Africa and #NedbankIMC2020 speaker...

By Jessica Tennant 1 day ago

MARKETING & MEDIA

Artificial intelligence should be used to augment human creativity - not replace it

AI cannot be truly creative in the sense of using imagination to develop truly original ideas and make something. AI systems are limited by the original datasets humans give them to learn from. So, the question shouldn't be technology or creativity, but rather how AI can help creatives to meet their goals...

By Natascha Torres 1 day ago

LIFESTYLE

In Review: Self-isolate in style at Spanish Farm Guest Lodge's self-catering luxury villas

As the local tourism and travel industry tentatively opens up, South Africans can start venturing out of 'house arrest' and help boost our struggling tourism industry by escaping to remote and secluded accommodation options across the country...

By Ruth Cooper 1 day ago

MARKETING & MEDIA

"The industry needs to reset, rethink and reposition" - Robyn Campbell

Recently appointed Machine_ MD Robyn Campbell tells us everything from how the agency is adapting to the new consumer and media environment, to where the industry is at on its journey towards transformation and what it was like joining a new agency during lockdown...

By Jessica Tennant 1 day ago

MARKETING & MEDIA

Communications, media and technology sector - 5 steps to survive the pandemic

Rob van Dale, CMT and digital partner at global management consultancy Kearney talks to five moves that can help traditional media companies survive these challenging times and help to better position themselves for the future...

By Rob van Dale 2 days ago

MARKETING & MEDIA

The truth about TikTok - The ultimate expert influencer report

TikTok is currently the most downloaded app of 2020! What does this mean for influencer marketing? indaHash decided to investigate this sudden spike of interest and the potential of TikTok. You can find the results in our new "TikTok Report"...

By Federico Dedeu, Issued by indaHash 2 days ago

RETAIL

Big brick-and-mortar retail needs to up its online game to survive

South Africa's large retailers have a history of positioning themselves brilliantly in prime retail locations in premium malls, and need to follow the same strategy for their digital shopfronts...

By David Jenkins 2 days ago

ENTREPRENEURSHIP

Pandemic Recovery: Entrepreneurial revolutions and economic survival

Right now, the only positive frontiers around the world are small and large clusters of entrepreneurial communities humming and moving forward...

By Naseem Javed 2 days ago

RETAIL

#FreshOnTheShelf: New from Cremora, Starbucks and Chill Beverages

In #FreshOnTheShelf, we round up our pick of food and beverage products that have hit the shelves recently.

By Lauren Hartzenberg 2 days ago

CSI & SUSTAINABILITY

#BizUnity: How tending a food garden lends to greater food security

The MAMAS Alliance CSI Agency, together with Food and Trees for Africa (FTFA), are embracing the well-known "Give a man a fish" proverb, connecting corporates with grassroots NGOs to start or strengthen community market gardens...

By Sindy Peters 3 days ago

MARKETING & MEDIA

Think context before content - A Nando's example

What makes Nando's so relatable on social media? Apart from the fiery personality and tone they always have, the fact that they always speak to relevant topics is key to their success...

By Katlego Thulare 3 days ago

MARKETING & MEDIA

The times we live in right now have thrust reputation to the fore

Now more than ever, public relations should have a seat at the top table...

By Jeremy Briar 3 days ago

AUTOMOTIVE

Introducing the all-new Renault Megane R.S. 300 Trophy

Megane aficionados will be happy to know that the Renault Megane R.S. 300 Trophy has been launched in South Africa...

By Naresh Maharaj 3 days ago

MARKETING & MEDIA

Ivan Botha and Donnalee Roberts on starting Mind Your Own Biz

Ivan Botha and Donnalee Roberts chat to us about their new venture, Mind Your Own Biz, a live chat, showcasing local entrepreneurs on Instagram/IGTV...

By Juanita Pienaar 3 days ago

HEALTHCARE

Dr Mathobela Matjekane, chief executive, Clinimed

#OnTheFrontLine: Getting the message out there

Much of the huge amount of information around the Covid-19, how it spreads and what people can do to help stop the spread is in English, so Dr Mathobela Matjekane, chief executive, Clinimed, has started a campaign to to create content and videos around the virus in as many of the country's official languages as possible...

By Nicci Botha 3 days ago

MARKETING & MEDIA

A cultural watershed moment in the media

Consumers are migrating from traditional media as we know it to new age media because of the vast differences in approaches taken by the two mediums. There is an obvious shift in consumer behaviour and a growing hunger for in-depth and meaningful discussions...

By Lwazi Piti 3 days ago

MARKETING & MEDIA

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Impact players

During these strange times with no live sport to satiate our thirst for epic clashes, there is a new rivalry playing out in our industry between marketing teams and bottom-line focused executives...

By Grant McEwan 3 Jul 2020

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