Marketing & Media trends
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Marketing & Media trends
GENEVA, SWITZERLAND: MSC Cruises has entrusted global ad firm McCann with spearheading its international brand-building campaign...
13 Jan 2015
ROME, ITALY: Telecom Italia has agreed to sell its stake in Telecom Argentina as well as telephone masts in Italy and Brazil, the troubled Italian giant said after a board meeting held on Thursday.
11 Nov 2013
MILAN, ITALY: Heavily-indebted Telecom Italia held a crucial board meeting on Thursday to try and come up with a plan to rescue the company amid tensions over its main shareholder, Spain's Telefonica.
8 Nov 2013
MILAN, ITALY: Versace is seeking a minority investor and a spokesman at the Italian fashion house says about €250m could be pumped into the luxury brand if the right investor is found.
19 Sep 2013
PARIS, FRANCE: Google's executive chairman Eric Schmidt was to meet French President Francois Hollande yesterday amid a revenue row with French, German and Italian media firms who want the Internet giant to pay for content.
30 Oct 2012
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
CUPERTINO, US: Apple has announced it has sold three million of its new iPad, since its launch on Friday, March 16. The new iPad features a new Retina display, Apple's new A5X chip with quad-core graphics, a 5 megapixel iSight camera with advanced optics for capturing photos and 1080p HD video, and the same all-day 10 hour battery life*.
22 Mar 2012
CUPERTINO, US: Apple has announced the new iPad, the third generation mobile device, will arrive at Apple's retail stores and the Apple Online Store (www.apple.com) on Friday, 16 March in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, Switzerland and the UK; along with Puerto Rico and the US Virgin Islands.
15 Mar 2012
NUREMBURG, GERMANY: In 2011, demand for mobile phones once again increased in Europe, largely as a result of the rising popularity of smartphones. According to GfK, 3.2% more mobile phones were sold in 2011, in particular the sales of smartphones increased by 67%.
15 Feb 2012
NUREMBERG, GERMANY: The overall market for technical consumer goods in Western Europe recorded a sales volume of €44.4bn in the third quarter of 2011. This is a decrease of 4.1% compared to last year's figures. The individual countries are developing very differently. These are the findings of GfK TEMAX Western Europe.
2 Dec 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
NUREMBERG, GERMANY: Faced with the ongoing debate about a Greek bailout and the worsening debt crisis in France and Italy, European consumers are noticeably unsettled once again.
25 Oct 2011
LONDON, UK: comScore, Inc, a leader in measuring the digital world, has released results from a study of online shopping in Europe. In January 2011, 270.6 million unique visitors in Europe visited sites in the retail category, representing a market penetration of 74.5% of Internet users, up 8.5 percentage points versus last year.
22 Mar 2011
NEW YORK, US: media control GfK International, a leader in international media and entertainment tracking servicing the global entertainment industry, has announced the release of its 2010 Year End Home Video Retail Sales Report.
28 Feb 2011