MediaCom named as victor in global AkzoNobel Decorative Paints account review
MediaCom named as victor in global AkzoNobel Decorative Paints account review

MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the world's leading paint and coatings company by adding media planning and buying duties in South Africa, Argentina, and MENA to their roster...

Issued by MediaCom 7 Dec 2017

Africa's rebound demands bolder strategies than ever before
Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017