New PwC survey dispels myths about women and work...
5 Mar 2015 09:17
SAN FRANCISCO, US: The 4th edition of The Bees Awards - 1st international social media marketing awards - has announced their 2013 nominations.
21 May 2013 09:07
WATERLOO, CANADA: At the close of its BlackBerry 10 launch event earlier this week, BlackBerry CEO Thorsten Heins introduced 14-time Grammy Award winning singer, songwriter and entrepreneur, Alicia Keys, as BlackBerry's new Global Creative Director. As an official member of the BlackBerry team, Keys will lead an array of new business initiatives that will drive engagement with BlackBerry and perception of the brand.
4 Feb 2013 06:47
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012 08:23
SAN FRANCISCO, US: Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release today. [Video]
21 Sep 2012 07:25
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012 07:54
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
NEW YORK, US: New York Festivals International Advertising Awards has announced additional appointments to the 2012 Executive Jury. This panel of prominent worldwide chief creative officers will convene in New York from 28 April through to 1 May.
20 Jan 2012 07:40
VANCOUVER, CANADA: As the population of the world increases so does our consumption of its resources. In the '80s the environmental message was all about CFCs and the green house effect. In the '90s it was the issues surrounding global warming and today, it is about the havoc wreaked by climate change. However, whatever the message, it is clear that we as the dominant animals on the planet, we have a responsibility to consider how we consume its energy resources.
13 Dec 2011 10:08
TORONTO, CANADA: MediaCom has been named Agency of the Year 2011 by Strategy Magazine. The agency was given the honour in recognition of a year that has seen it add major advertisers such as Yum, Weight Watchers, Mobilicity and Mars/Wrigley to an already impressive roster of clients.
16 Nov 2011 07:38
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
TORONTO, CANADA: Films have used billboards to advertise since the early days of cinema, and it's fair to say that little has changed in the century or so that film studios have used posters to entice the public to the box office. Until now...
27 Oct 2011 08:28
WELLINGTON, NEW ZEALAND: New Zealand stands to reap a US$62.8 million* windfall from the Rugby World Cup 2011 final weekend, according to MasterCard Research.
21 Oct 2011 11:48
NEW YORK, US: The 4A's has announced the shortlist for the Jay Chiat Awards for Strategic Excellence, claimed to be the first global advertising awards to recognise brilliant strategic thinking. Submissions in 10 categories were received from Australia, Brazil, Canada, India, Sweden, the United Kingdom, the United States and Vietnam.
16 Aug 2011 12:16
TORONTO, CANADA: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials in Canada, comScore's campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns.
12 Aug 2011 10:55
NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
12 Aug 2011 10:41
MONTREAL, CANADA: Although Bombardier has numerous global engineering accomplishments to its credit, the Canadian media often portrays the firm in a negative light, due to the involvement of Canadian government loan guarantees in the aeronautical bidding process. With the 2010 Olympics taking place in Vancouver, Bombardier wondered if by leveraging the momentum of Canadian pride the Olympic platform could be an opportunity to illustrate the brand's commitment to Canadian business and prosperity.
30 May 2011 11:11
NEW YORK, US/MONTREAL, CANADA: The Direct Marketing Association (DMA) of the United States has announced the release of its new Digital Marketing in the US and Canada report, which compares trends in usage, familiarity, and sentiments regarding digital marketing channels in the US and Canada.
28 Feb 2011 10:53
TORONTO, CANADA: comScore, Inc. has released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada.
31 Jan 2011 09:57
SAN FRANCISCO, US: The Bees Awards, claimed to be the first international social media marketing awards for communication professionals, has announced today, Monday, 24 January 2011, its 2011 jury panel members, which include Rob Hill, group head of strategy, Ogilvy Cape Town. The event will once again award winners in more than 23 specialised categories, including eight new categories in the fast-paced social media marketing world.
24 Jan 2011 09:53
NEW YORK, US: The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced its 2011 North American board of directors, which will provide leadership and strategic guidance for the association, support of its members and sustainable growth of the mobile marketing industry.
2 Nov 2010 09:31
TORONTO, CANADA: comScore and PMB have released their fused database in Canada, combining print readership, internet behaviour and product usage data. The aim is to supply new data that will provide multi-dimensional insights on Canadian print and online audiences, bringing additional value to publishers, agencies and advertisers.
22 Sep 2010 07:52
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010 10:35
The Canadian Tourism Commission (CTC) wanted to inspire Americans to book a Canadian holiday so it decided to use live billboards to get Americans involved.
12 Jul 2010 12:27