Ad Dynamo enters Brazil with Realmedia

BRASILIA, BRAZIL: Ad Dynamo announced its entry into Brazil yesterday. "Brazil represents an enormous growth market in both online and mobile advertising, and we're very pleased to be launching here with a relevant and established player such as Realmedia," says Sean Riley, CEO of Ad Dynamo. 26 Apr 2012 10:17

NYF International TV & Film Awards announces 2012 winners at NAB

NEW YORK, US: The 55th New York Festivals International Television & Film Awards, announced this year's winning entries at the 2012 awards ceremony on Tuesday, 17 April at the annual NAB Show in Las Vegas. Geoffrey Mason, senior production specialist for ESPN, was awarded the NYF Television & Film Awards Lifetime Achievement Award. 19 Apr 2012 08:02

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified). 30 Mar 2012 07:54

comScore launches Ad Metrix service in Brazil

SÃO PAULO, BRAZIL: comScore, Inc has announced the launch of comScore Ad Metrix in Brazil. 8 Feb 2012 12:05

Kaspersky Lab issues spam report for December 2011

MOSCOW, RUSSIA / JOHANNESBURG, SOUTH AFRICA: Kaspersky Lab has announced the publication of its spam report for December 2011. The last month of the year was predictably quiet - compared to November the share of spam in email traffic fell 4.4% and averaged 76.2% for the month. 27 Jan 2012 08:04

Brazil, Colombia: Nearly 40% of non-computer web traffic on tablets

BRASILIA, BRAZIL / BOGOTA, COLOMBIA: comScore, Inc recently released its latest report on connected device usage in Latin America from comScore Device Essentials. 10 Jan 2012 07:47

Loyalty to smartphone brand increases with greater use of digital content

LONDON, UK: Nearly one in five consumers, who own both an iPad and an iPhone, say switching smartphone is more difficult than changing bank accounts. A simple, integrated user experience is driving consumers' brand loyalty to their smartphone and they are less likely to switch brands the more applications and services they use on the device, new research from GfK finds. 30 Nov 2011 12:08

Eurobest 2011 announces final juries: Craft and Integrated

LISBON, PORTUGAL / LONDON, UK: The Eurobest Advertising Festival, taking place from 28-30 November, has announced the last of its eight juries; Craft and Integrated. The jury members will come together in Lisbon to judge the best of European creativity and award the sought after Eurobest trophies. 15 Nov 2011 07:27

South African on 2012 One Show 2012 judging panel

NEW YORK, US: More than 25 of advertising's most influential and respected professionals - including Ross Chowles, of Jupiter Drawing Room, Cape Town - have been selected to judge the One Show, claimed to be the premier international awards competition. 14 Nov 2011 07:57

Japan Internet users spend most time on blogs worldwide

TOKYO, JAPAN: comScore Japan KK, a wholly owned subsidiary of comScore, Inc, a leader in measuring the digital world, today released a report on blog usage in Japan from its comScore Media Metrix service. 25 Aug 2011 11:11

Considerable demand for Brazilian mobile PCs

SAO PAULO, BRAZIL: In Brazil, computers are among the categories with the highest volume variation; 18% when comparing year to date (YTD) demand for 2011 (January - May) with the same period in 2010. The mobile PC market recorded 27.5%, digital cameras 17% and PTV's 49%. 10 Aug 2011 08:54

Cloud computing popular in emerging markets

NUREMBERG, GERMANY: Western businesses look set to be left behind in competitive global markets, as ambitious companies in the emerging nations embrace cloud computing in order to drive growth and worldwide reach. 19 Jul 2011 10:24

Axe Mr Pimpa

BRASILIA, BRAZIL: Fragrance marketing is as much about image as it is about the actual scent itself, arguable even more so. When Axe wanted to launch a new fragrance, named Music Star, the image of the scent was all important. 23 Nov 2010 09:14

Orkut continues to lead Brazil's social networking market

SÃO PAULO, BRAZIL: comScore Inc has released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil's social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. 11 Oct 2010 12:34