[2013 trends] Media and advertising regulation in 2013

[Gail Schimmel] So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did. 24 Jan 2013 12:05

ADreach

AFCON scores with ADreach

[Issued by ADreach] ADreach is giving the AFCON Cup awareness campaign a big boost. To generate greater buzz and excitement around the tournament, ADreach will be erecting R100 000's worth of illuminated Supalite signs in the key Sandton area at their own cost. 24 Jan 2013 10:46

[2013 trends] Tracking and training

[Chamendran Naidoo] As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013... 23 Jan 2013 11:48

Provantage

Sasfin renews sponsorship on airport.tv

[Issued by Provantage] A great partnership is being enjoyed between Sasfin and Provantage's airport.tv, with the specialist banking and financial services group renewing its sponsorship for a period of two years. 23 Jan 2013 10:04

[2013 trends] At the heart of African marketing

[Gerry Costa] As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013. 21 Jan 2013 12:37

[2013 trends] Radio raises the volume

[Matona Sakupwanya] Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance. 21 Jan 2013 11:40

Outdoor activation introduces Nescafé to Gautrain passengers

As part of Continental Outdoor's new Gautrain Station activations, over 1,600 passengers who passed through the Piazza at the Sandton Gautrain Station late last year were treated to a quick pick-me-up coffee in a red Nescafé Mug. 18 Jan 2013 07:02

ADreach

ADreach now gives agency commission on Street Pole Ad bookings

[Issued by ADreach] Agency commission on Street Pole Ads rental will be available to accredited advertising agencies (or others by agreement) for all advertising booked from 1 January 2013. 17 Jan 2013 12:17

New ambient media for hair salons

Primedia Unlimited's TLC has announced the launch of its salon media advertising and communication platform within hair and beauty salons. Current advertising platforms include mirror decals, indoor lightboxes and the ability to activate within the salon. The next phase of the business is the rollout of digital screens in these environments that will further improve the flexibility of the environment and platform. 17 Jan 2013 09:47

What is content marketing & why should you care

[Jessica Davis] Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch. 15 Jan 2013 07:28

[2013 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms. 15 Jan 2013 01:02

Tag 8 Media

Innovation to chew on

[Issued by Tag 8 Media] How often have you enjoyed a cup of coffee and wished you had some gum on hand afterwards? Thanks to Wrigleys, you can "Start with a coffee, end with an Orbit" every time you visit Seattle Coffee Co. during January and February. 11 Jan 2013 01:03

Incorrect media planning is costly

[Tinyiko Maswanganye] Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying. 9 Jan 2013 10:57

Lipton's floating vending machine attracts bathers

A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign. 9 Jan 2013 09:15