So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
By Gail Schimmel 24 Jan 2013 12:05
As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013...
By Chamendran Naidoo 23 Jan 2013 11:48
A great partnership is being enjoyed between Sasfin and Provantage's airport.tv, with the specialist banking and financial services group renewing its sponsorship for a period of two years.
Issued by Provantage 23 Jan 2013 10:04
As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013.
By Gerry Costa 21 Jan 2013 12:37
Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.
By Matona Sakupwanya 21 Jan 2013 11:40
As part of Continental Outdoor's new Gautrain Station activations, over 1,600 passengers who passed through the Piazza at the Sandton Gautrain Station late last year were treated to a quick pick-me-up coffee in a red Nescafé Mug.
18 Jan 2013 07:02
Primedia Unlimited's TLC has announced the launch of its salon media advertising and communication platform within hair and beauty salons. Current advertising platforms include mirror decals, indoor lightboxes and the ability to activate within the salon. The next phase of the business is the rollout of digital screens in these environments that will further improve the flexibility of the environment and platform.
17 Jan 2013 09:47
Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
By Jessica Davis 15 Jan 2013 07:28
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
How often have you enjoyed a cup of coffee and wished you had some gum on hand afterwards? Thanks to Wrigleys, you can "Start with a coffee, end with an Orbit" every time you visit Seattle Coffee Co. during January and February.
Issued by Tag 8 11 Jan 2013 01:03
Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.
By Tinyiko Maswanganye 9 Jan 2013 10:57
A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign.
9 Jan 2013 09:15
Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.
Issued by Rolling Media 8 Jan 2013 10:21
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Issued by Bizcommunity.com 4 Jan 2013 11:30
Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013.
27 Dec 2012 09:14
Taking advantage of the new alliance between commuter TV channel MASSIV 3GTV and Rank TV, Nando's is using 20 store locations for smart ads/location based advertising on taxis.
19 Dec 2012 06:41
Graffiti has started spreading the Christmas cheer by sponsoring the branding of this year's 94.7 Highveld Stereo Truck of Love. The vehicle branding and transit media specialist wrapped the Isuzu FTR 8-ton vehicle to resemble a giant crimson Christmas gift, complete with decorative bow.
Issued by Graffiti 13 Dec 2012 09:37
Vehicle branding and transit media specialist, Graffiti, has given the Suncoast Casino, Hotels and Entertainment cab fleet yet another fresh new look by rebranding the 43 Nissan Livina and Grand Livina vehicles with their third creative execution.
Issued by Graffiti 12 Dec 2012 09:19
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Issued by Alliance Media 12 Dec 2012 09:11
If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.
By Rose Setshoge 11 Dec 2012 07:41
Moving Tactics started the year with the Cape Town division moving into a new office space, and has experienced exciting internal growth and success in accumulating a few high-profile and extremely sought-after clients.
Issued by Moving Tactics 10 Dec 2012 10:19
South African cricket legend Jonty Rhodes demonstrated that he's not just about wickets and runs when he recently joined the Regent Racing team as a co-driver in the Gold 400 - the final round of the Absa Off Road Championship - on the West Rand last month.
Issued by Graffiti 10 Dec 2012 09:19
Vehicle branding and transit media specialist Graffiti, recently branded two mobile cervical cancer screening units for NGO Right to Care, as part of 1st for Women Insurance's recent R450 000 financial commitment towards the charity organisation.
Issued by Graffiti 7 Dec 2012 11:10
During tomorrow's Soweto Derby, the Magic Mirror will launch the second Nando's festive campaign ad.
7 Dec 2012 08:03
Vehicle branding experts, Graffiti, have shown their commitment to the protection of the rhino species in the best way they know how - by sponsoring the branding of the Mitsubishi Triton vehicle used by Rhino Force, an organisation that activates cause-related initiatives to support conservation, environmental and social upliftment.
Issued by Graffiti 5 Dec 2012 10:30
With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.
By Natasha McClymont 5 Dec 2012 07:52
Vehicle branding and transit media specialist Graffiti has once again demonstrated its commitment to breast cancer awareness, by sponsoring the branding of a third vehicle for mobile breast health initiative, PinkDrive.
Issued by Graffiti 4 Dec 2012 11:28
To find out more about digital signage in the South African market, listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio. [twitterfall]
3 Dec 2012 11:13
After many years of waiting, the all-new Range Rover 2013 is being launched in South Africa and Alliance Media has been chosen to erect billboards for Land Rover for this launch.
Issued by Alliance Media 29 Nov 2012 12:30
The battle for township dwellers' political emotions is on. With an estimated 65% of "Johannesburgers" residing in its townships, it looks like political parties could maximise their outdoor media assets by switching from a philosophy of "being seen" to one of "having impact".
By Tatenda Chiweshe 29 Nov 2012 07:17
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