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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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[2013 trends] Media and advertising regulation in 2013
[2013 trends] Media and advertising regulation in 2013

So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.

By Gail Schimmel 24 Jan 2013 12:05

[2013 trends] Tracking and training
[2013 trends] Tracking and training

As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013...

By Chamendran Naidoo 23 Jan 2013 11:48

Sasfin renews sponsorship on airport.tv - Provantage Media Group
Sasfin renews sponsorship on airport.tv

A great partnership is being enjoyed between Sasfin and Provantage's airport.tv, with the specialist banking and financial services group renewing its sponsorship for a period of two years.

Issued by Provantage Media Group 23 Jan 2013 10:04

[2013 trends] At the heart of African marketing
[2013 trends] At the heart of African marketing

As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013.

By Gerry Costa 21 Jan 2013 12:37

[2013 trends] Radio raises the volume
[2013 trends] Radio raises the volume

Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.

By Matona Sakupwanya 21 Jan 2013 11:40

Outdoor activation introduces Nescafé to Gautrain passengers
Outdoor activation introduces Nescafé to Gautrain passengers

As part of Continental Outdoor's new Gautrain Station activations, over 1,600 passengers who passed through the Piazza at the Sandton Gautrain Station late last year were treated to a quick pick-me-up coffee in a red Nescafé Mug.

18 Jan 2013 07:02

New ambient media for hair salons
New ambient media for hair salons

Primedia Unlimited's TLC has announced the launch of its salon media advertising and communication platform within hair and beauty salons. Current advertising platforms include mirror decals, indoor lightboxes and the ability to activate within the salon. The next phase of the business is the rollout of digital screens in these environments that will further improve the flexibility of the environment and platform.

17 Jan 2013 09:47

Jessica Davis
What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013 07:28

[2013 trends] Social media marketing and the youth
[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013 01:02

Innovation to chew on - Tag 8
Innovation to chew on

How often have you enjoyed a cup of coffee and wished you had some gum on hand afterwards? Thanks to Wrigleys, you can "Start with a coffee, end with an Orbit" every time you visit Seattle Coffee Co. during January and February.

Issued by Tag 8 11 Jan 2013 01:03

Tinyiko Maswanganye
Incorrect media planning is costly

Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.

By Tinyiko Maswanganye 9 Jan 2013 10:57

Lipton's floating vending machine attracts bathers
Lipton's floating vending machine attracts bathers

A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign.

9 Jan 2013 09:15

A trucking good idea
A trucking good idea

Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.

Issued by Rolling Media 8 Jan 2013 10:21

Most Popular lists for 2012 for Bizcommunity Marketing & Media SA - Bizcommunity.com
Most Popular lists for 2012 for Bizcommunity Marketing & Media SA

Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.

Issued by Bizcommunity.com 4 Jan 2013 11:30

Out-of-home trends for 2013
Out-of-home trends for 2013

Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013.

27 Dec 2012 09:14

Nando's takes advantage of location based advertising
Nando's takes advantage of location based advertising

Taking advantage of the new alliance between commuter TV channel MASSIV 3GTV and Rank TV, Nando's is using 20 store locations for smart ads/location based advertising on taxis.

19 Dec 2012 06:41

Alliance Media dominates in Burundi - Alliance Media
Alliance Media dominates in Burundi

Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.

Issued by Alliance Media 12 Dec 2012 09:11

Rose Setshoge
Who murdered effective human billboards?

If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.

By Rose Setshoge 11 Dec 2012 07:41

A great year for Moving Tactics

Moving Tactics started the year with the Cape Town division moving into a new office space, and has experienced exciting internal growth and success in accumulating a few high-profile and extremely sought-after clients.

Issued by Moving Tactics 10 Dec 2012 10:19

Saturday's Soweto Derby features Nando's magic mirror
Saturday's Soweto Derby features Nando's magic mirror

During tomorrow's Soweto Derby, the Magic Mirror will launch the second Nando's festive campaign ad.

7 Dec 2012 08:03

Natasha McClymont
Six tips for sensible in-store marketing in the silly season

With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.

By Natasha McClymont 5 Dec 2012 07:52

[Biz Takeouts Podcast] 47: In-store digital signage solutions
[Biz Takeouts Podcast] 47: In-store digital signage solutions

To find out more about digital signage in the South African market, listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio. [twitterfall]

3 Dec 2012 11:13

Alliance Media works on the arrival of the 2013 Range Rover! - Alliance Media
Alliance Media works on the arrival of the 2013 Range Rover!

After many years of waiting, the all-new Range Rover 2013 is being launched in South Africa and Alliance Media has been chosen to erect billboards for Land Rover for this launch.

Issued by Alliance Media 29 Nov 2012 12:30

Tatenda Chiweshe
'Politricks' on Joburg township billboards

The battle for township dwellers' political emotions is on. With an estimated 65% of "Johannesburgers" residing in its townships, it looks like political parties could maximise their outdoor media assets by switching from a philosophy of "being seen" to one of "having impact".

By Tatenda Chiweshe 29 Nov 2012 07:17

Informal mass market mobile vending kiosks for Africa - Right Stuff
Informal mass market mobile vending kiosks for Africa

For a simple and affordable portable vending solution, Promoshop Kiosk, Quick Kiosk and Rapid Kiosk are ideal for your outdoor sales and eventing solution.

Issued by Right Stuff 28 Nov 2012 09:18

Why Digital Signage? - What are the different content management options?

Digital Signage promises the ability to reach the right customer in the right place at the right time. Effective content management is critical at making that happen.

Issued by Moving Tactics 23 Nov 2012 09:32

New staircase advertising for local airports
New staircase advertising for local airports

Alternative out-of-home media specialists BOO! Alternative Media and Communications, recently introduced an OOH media channel to South Africa's three major airports in the form of staircase advertising.

22 Nov 2012 10:28

Telmap chooses Guerrilla's reach and impact Sandton mini-package to launch in SA - Guerrilla IMC
Telmap chooses Guerrilla's reach and impact Sandton mini-package to launch in SA

Leading international navigation application developer Telmap decided to choose Guerrilla's mini package in Sandton CBD to achieve both reach and impact in the Sandton CBD.

Issued by Guerrilla IMC 21 Nov 2012 11:19

Alliance Media successfully launches airport advertising - Alliance Media
Alliance Media successfully launches airport advertising

After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport.

Issued by Alliance Media 19 Nov 2012 10:10

Green billboard generates millions of blog visits, tweets and likes
Green billboard generates millions of blog visits, tweets and likes

MediaVest, in collaboration with NU Venture, Tractor Outdoor and Draftfcb, conceptualised a vertical wall garden in 2011 as a billboard for Emirates airlines. Grown on a traditional billboard, it was constructed solely from wood and vegetation.

15 Nov 2012 09:13

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