Catch a wake-up!

[Harry Herber] The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case. 28 Jan 2013 12:55

Competition takes home renovations to new levels

Tuis/Home magazine, South Africa's practical guide to beautiful living, once again proves that home renovations need not cost the earth and can be wholly rewarding - as entrants to their annual 'Fix it with Flair' competition keep discovering. 28 Jan 2013 10:27

Winner of Car Engineering Challenge 2012 ready for work

The winner of Car Engineering Challenge 2012, engineering graduate Michael Garces de Gois is ready for a career as an automotive engineer with General Motors South Africa. He will join GM's Graduate-in-Training programme that starts in March 2013. 28 Jan 2013 09:45

[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

[Gisele Wertheim Aymes] The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate. 25 Jan 2013 12:59

CAR sees 'that' ad, and does their ad

All revved up and ready to go, CAR decided that what with bank advertising campaigns being top of mind around now, and the ANC blowing their top, what better time to show that when the magazine advertises (on radio this time), it does so on all cylinders... 25 Jan 2013 11:19

Attacking traditional media is not the way to sell digital marketing

[Melody Maker] For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are outdated, we are told; they are irrelevant and taking their last breaths of life in a market that is shifting over to digital platforms. 25 Jan 2013 04:05

[2013 trends] Media and advertising regulation in 2013

[Gail Schimmel] So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did. 24 Jan 2013 12:05

MSC Cruises' launches 'moments' TV campaign

MSC Cruises is launching a new TV advertising campaign based on a series of moments. Both unexpected and spontaneous, they are inspired by the company's unique Mediterranean spirit and way of life. 24 Jan 2013 10:07

[2013 trends] Predictions for the retail sector

[Gareth Pearson] A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013. 23 Jan 2013 12:48

[2013 trends] The year of the snake

[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight. 22 Jan 2013 09:55

Business Report article a generalisation - govt

A newspaper report accusing ministers of being disrespectful towards the media was based on "generalisation" and was unfortunate, the Government Communication and Information System (GCIS) said. 22 Jan 2013 09:55

Print ads most successful way to reach consumers

Despite the myth that consumers do not notice advertising anymore, research results in fact show the exact opposite; and what's more, these results also prove print advertising's efficacy, says Ask Afrika's Dr Amelia Richards, client services director for the company. 22 Jan 2013 09:16

Popular Mechanics gets 'in the zone'

The February issue of Popular Mechanics, on sale today, showcases a compelling line-up of gadgets, gaming, leisure activities, sci-tech and other features directed specifically at the curious teenagers who make up an increasingly important segment of the brand's audience. The custom-produced content forms part of PM Zone, the magazine's new bound-in teen supplement that made its debut last month. 21 Jan 2013 08:35

Rhino the newsmaker... press club gored

[Rod Baker] NEWSWATCH: 2012 saw news around Marikana, Zumaville, Julius Malema and the school textbook crisis, but the National Press Club decided rhino in South Africa was the 2012 Newsmaker of The Year - and that led to some strident criticism, reports Times Live. 21 Jan 2013 06:06